American University

American University called on MDB to help develop and execute a strategic marketing and advertising plan, with an emphasis on improving graduate recruitment enrollment. The assignment focused on the development of an immediate effort to improve local media visibility with the intent of boosting fall graduate enrollments. The longer term initiative was to help develop a unified presence and voice, through strategic analysis and study of our market to eliminate the stratification of our messages. Successful outcomes included agreement on key message templates to unify our image, increased visibility, developing a collective identity, and enrolling more students.