Bill Hartman has worked on advertising, branding, licensing and e-commerce for over 21 years. Bill has developed a reputation for delivering smart, clean visual solutions for companies and brands, as well as personal and reliable service that they can count on.
Bill started his career in New York City at J. Crew where he cultivated his design and photography skills in the retail business. After several years at J. Crew, Bill switched gears and became an Art Director for several different ad agencies working on national campaigns, such as National Geographic, Fannie Mae, American Bankers Association, DC Lottery, Ritz-Carlton and Toll Brothers.
The bulk of Bill’s career has been at Discovery Communications as a Creative Director. He worked on home entertainment, digital and interactive, product development, licensing, e-commerce and location-based entertainment. While at Discovery, he helped create the brand vision and developed licensed and online products for several IPs across various networks, such as Shark Week, MythBusters, Cake Boss, Gold Rush, Man vs. Wild, Dirty Jobs, Deadliest Catch, Pit Bulls & Parolees and River Monsters. Bill developed packaging for Animal Planet and Discovery Kids toys that were sold in Toys “R” Us, Target, Kohls, CVS, Walgreens, Michaels and Amazon. He created visual guidelines and brand strategies for Discovery-themed fan shops, Discovery Adventures, Cake Boss Cafe in Times Square, themed kids rooms on-board Princess Cruises, MythBusters Exhibit museum and fan store, and helped create the brand strategy and bible for a themed resort in Costa Rica.
Bill is a graduate of University of Delaware where he received his Bachelor of Science in Visual Communications. When not creating advertising, you’ll find Bill mountain biking in Patapsco State Park or training for his next triathlon.