This week’s Nostalgicon is “Punchy” the Hawaiian Punch man! Punchy was brought to life in 1961 by ad agency Atherton-Privett and appeared in his first 20 second commercial in 1962. In the spot, Punchy, Hawaiian Punch in hand and what has yet to be determined as a straw hat on his head, asks another character, Oaf if he would like some Hawaiian Punch.
Oaf accepts, but only to meet Punchy’s fist in the face!
Hawaiian Punch continued to make these commercials through the 1990’s with the same Punchy and Oaf storyline, finding that consumers loved the feisty little character.
Oaf continuously fell for Punchy’s offer, and Punchy continued socking him.
The company has phased out their television commercial use of Punchy, but in February 2003, Hawaiian Punch announced a revamped version of Punchy the Hawaiian Punch Guy.
With a hang-ten sign replacing his signature Hawaiian Punch in hand, Punchy received a contemporary makeover to give him a more playful and energetic vibe, as opposed to the small and aggressive persona he played with Oaf. It’s like Punchy is your new surfer best friend!
Although Punchy is now only featured on the packaging and no longer commercials, we will never forget the way the little guy made us smile—or knocked us out from the epic sugar crash from his sweet drink!