Did you manage to figure out this week's Nostalgicon? It was Mr. Boh, representing National Bohemian Beer!
Founded in Baltimore, Maryland in 1885, National Bohemian Beer has been a long standing brand and a key piece of Maryland’s identity. In the 1960s, “Natty Boh” (as it is commonly referred to) became the official beer of Baltimore. Nearly 90% of Natty Boh’s sales are in Baltimore. Today, National Bohemian is brewed under contract at the MillerCoors brewing facilities in Eden, NC and Albany, GA, and owned by Pabst Brewing Company. The brand was famously known for the slogan “The land of pleasant living,” referring to the Chesapeake Bay.
The brand’s iconic mascot, the one-eyed, handlebar-mustachioed Mr. Boh, was first introduced in 1936. During this time Natty Boh’s main competitor was Gunther Beer, who had the slogan, "Gunther's got it." When people asked: “What happened to Mr. Boh’s other eye?” The answer would often be “Gunther’s got it.”
According to Dawson Farber, who was the Vice President of Natural Bohemian in the 1950s, no one has any idea why the famous icon only has one eye—but popular belief is that audiences are supposed to be viewing Mr. Boh from the side. The icon still appears on many cans, bottles, and nostalgic Maryland merchandise. The national line of “National Bohemian Dark" and "National Premium" were discontinued, however the recipe has been repurchased and rebottled starting in 2012 and can be purchased along the Eastern Shore of Maryland and local taverns in the Baltimore area on draft. Ah! Welcome to the land of pleasant living!