BY CARY HATCH [MDB CEO & BRAND ADVOCATE]
While there appears to be a slow return to client investment in the economic engine of marketing; it is decidedly “tepid”. At best.
Globally, there are notable opinions around a modest uptick in advertising investment for 2014; it also seems to center around specific events: The Olympics, The World Cup, etc. which certainly creates a lift in the host countries.
By: Gretchen Carswell [MDB Art Director]
Going into its 10th year, Advertising Week DC promised to be part retrospective and part looking forward. What I saw, in both instances, was inspiring.
This year's ADWKDC kicked off with a new event called "CREATE." This was a day-long session where students and young professionals teamed with local nonprofits to create advertising campaigns designed to solve the respective problem each nonprofit had. The seven teams worked with industry mentors throughout the day to create strategic marketing plans, integrated advertising campaigns, social media outreach and more. While most nonprofits had a similar goal of boosting revenue, each team went at it creatively and in completely different ways. Walking the halls at Facebook DC headquarters, where CREATE was held, and listening to the brainstorming sessions, I am confident that the young people I saw will become the creative directors and leaders of tomorrow. (The photo above was taken during the CREATE judging.)
One ADWKDC highlight was the annual Cannes event hosted by USA Today. While the city folk curse the rush-hour trip out to Tysons, the chance to network and catch up while getting to see the best of the best in advertising is well worth it. We got the opportunity to honor Karen Riordan as she accepted the AAF Silver Medal Award. Looking back at Karen's accomplishments and the stamp she has made on the advertising community, it's an award greatly overdue. As for the Cannes work, I challenge you to find anyone there that wasn't singing along to "Dumb Ways To Die" or trying to come up with their own "Oreo of the Day" idea. My favorite part of this event each year is the drive home as I try to think of ways to "borrow" what I've just seen and incorporate it into the client work I have sitting on my desk.
By: Evan Levent [MDB Art Director]
It’s advertising week again in the Nation’s Capital, and the theme I’m picking up is the ever-bigger growth of digital. While a great creative idea that connects to an audience is still the end zone, the rules of the game are continuing to change.
For some background, here are some advertising trends from PEW’s State of the Media report [http://stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/]. In 2011, a huge marker was crossed when digital ad buys outpaced newspaper ads, a trend that will continue. Last year, digital advertising increased by 17% to a total of $37.3 billion. Digital now makes up over 23% of the total U.S. advertising landscape and, in 2012, mobile ad buys grew by 80%. By 2016, eMarketer projects mobile will account for 21% of total digital ads.
What does this mean for advertisers? Firms need to continue to have a greater understanding of the digital landscape and how to use it. On Oct. 1, a great panel on Native Advertising discussed what may be some of the most important developments in digital advertising. Derek Thompson, senior editor at The Atlantic; John Walls, vice president, public affairs at CTIA-The Wireless Association; and Patrick Keane, president at Sharethrough talked about the right kind of advertising for the right medium. They told a story of the first advertisement ever broadcast on television. In 1941, during a Yankees game break, Bulova played an 11-second spot of an image of a wobbly U.S. map with a Bulova watch superimposed over top. There are about six seconds of awkward pause before you hear a voice over, “America runs on Bulova time.” It was clumsy, out of place, and better formatted for radio or newsprint.
#ADWKDC kicked off over the weekend at the #CREATE event for young advertising professionals. Jodie Warren [DC Lottery Account Director] and Gretchen Carswell [Senior Art Director] volunteered their time to work with the participants. Check back on mdbcomm.com for updates all week.
[MDB Communications Staff]
Get to know the real people behind the best ad agency in Washington D.C.
One of the most important players on our MDB team is also one of our quietest. Unless you get Seth Niman talking about outlets, channels or sports, he’s not usually the center of attention. And you shouldn’t try to talk to him about any of that early in the morning if you don’t already see a tall cup of black coffee in his hand. But even then, you’ll have better luck if you wait until after 10 a.m. when the coffee starts working.
Seth is the master of all things media, which is why we call him "The Connector". He’s the one person at MDB who touches absolutely every campaign, and somehow he can connect every single one to the right media outlets. He’s also the master of all things sports, and anytime there’s an office wager on a sporting event, Seth wins. He’s a Baltimore native, loves his local teams and can tell you all about their histories.
Baseball is his favorite sport, and he loves music. In fact, if he wants to hear a band and they’re playing locally, he doesn’t need to get a group together. He’ll go to classic rock concerts by himself. But maybe that’s for the best since O’Keyla says he can’t dance.
BY: Evan Levent [MDB Art Director]
We’ve all seen the latest politician or celebrity’s Twitter or YouTube scandal happening in real time, sat around the dinner table with our friends and family and discussed the issue of online privacy, and as marketers and advertisers, we’ve probably watched with great interest companies trying to message themselves out of a damaging story or happenstance.
But what would we do if one of our clients ran into a big brand image issue? How should we counsel our clients if their feet were in the fire on how to save their brand? Perhaps the best strategy is to let them know way ahead of time that the new reality of business and marketing in 2012 is for companies to be 100% accountable for their actions.
In a still relatively new digital world, the way people and brands relate to each other is shifting quickly, and we must ask ourselves as advertisers how this shifting trajectory will change our services and how best to inform our clients during these evolving times.
The Ad Club DC came to MDB to participate in this year's Groundswell [#groundswell] for Advertising Week DC 2012 [#adwkdc]. It was an opportunity for us to create a "moment of awe" for our co-workers at the agency. With the incredibly gracious help of Jim Vecchione, our friend and photography compatriot who has worked with us on campaigns such as DC Lottery and the Spy Museum, we surprised the office with Friday morning martinis (and muffins, bagels, coffee and mimosas off screen). It was a fun day with a nutritious advertising breakfast!
MDB is happy to announce the launch of our own Pinterest account. With all of the amazing visual content floating around the Internet, we want to be part of the conversation. Currently there are more than 100 million visitors on the site each month, making it the third largest social media site in the U.S. We’ve already started posting some of our great advertising work on our Pinterest boards, as well as photos of life at MDB and what inspires us. You can also find some of our favorite places and parts of our Washington, D.C. home - because we love working in the nation’s capital. Be sure to take a look at our boards, and follow them as we post new content every week.
Washington DC – MDB Communications was honored to host the International Center for Journalists’ Serbian media delegation on May 21st.
The US Embassy in Belgrade made a special request for the group to visit a prominent ad agency in DC. The group was very interested in learning how a full-service US ad agency works with US media outlets and leverages all available media platforms to serve our clients.
Seth Niman, Director of Media Strategies at MDB, shared his thoughts on the latest media trends and innovative media planning and strategies. Richard Coad, MDB’s Chief Creative Officer, addressed leveraging “the big idea” through emerging media venues, and Gary Duke, EVP, reflected on current and emerging methodologies in monitoring brand perceptions and consumer insight.
By: Malin Bergstrom, Tara Buchalter, Julia Rhault and David Webber [Spring 2012 Interns]
MDB Communications has had an internship program since the 1980s and the agency is proud to say that previous interns have moved on to positions such as account managers, management supervisors and marketing communications strategists at companies all over the world.
This is all very inspiring and we bet you are wondering how their time at MDB helped them climb the career ladder. Here are the top 10 secrets the Spring 2012 interns unlocked as the key to making the most out of an internship at MDB.
1. First of all, prepare for your MDB internship by brushing up on your research skills, practice your proofreading eye and make sure you are familiar with your camera equipment. The need for information in the fast-moving advertising industry is huge, and you as an intern will play an important role in collecting valuable data.
2. Minor trips here and there could be part of your work day. Therefore, make sure you have your SmarTrip card ready and familiarize yourself with the city.
3. Always, always think in terms of “What can we post on social media?” or “How can I contribute to the next project?”
One sails his ship in our cereal bowls. Another one dances around our snack table with his cane. And a third one helps us get rid of dirt and grease in our houses. The advertising industry is filled with icons who have been spreading their slogans or catchy jingles around households for years. Recently, both the Wall Street Journal and Advertising Age reported on new exposure these old mascots are receiving in the social media space.
MDB Communication’s President and CEO, Cary Hatch, has a remarkable collection of at least 120 advertising icons. Many of these old friends have been somewhat reborn on the Internet and as a result, we have launched a new weekly social media feature called “Nostalgicon.” Our hopes are that these unforgettable icons will take you on a fun walk down memory lane.
With over 100 million users currently on Google+ and an estimated 400 million by the end of 2012, MDB Communications is proud to announce that we are launching a Google+ business page today, Thursday March 29th, click here to follow us! We are excited to explore this new social media channel and are looking forward to adding you and your business to our circles.
Until now, there hasn’t been much reason to have both a Facebook and a Google+ business page. Let’s face it; Google+ is very similar to Facebook – a social media channel where users connect with friends, share photos, post status updates and play games. So what changed our minds? Earlier this year, Google launched a new search engine optimization feature called “Search plus Your World.” This feature could potentially make Google+ a leading social networking site in the business world, since it allows for greater online visibility and a possibility of generating social signals, in this case “+1’s.” The feature also incorporates a new results section called “People and Pages” which, in addition to the traditional web results, shows Google+ pages. For your business, this means that your Google+ business page can show up here as a result of an organic search.
Here at MDB, we feel that “Search plus Your World” could present an exciting business opportunity. At this point, it is unknown if Google+ will actually dominate in the business realm, but we’d rather be safe than sorry. Therefore, be sure to check out the MDB Communications Google+ page updating you on the latest MDB company news, fun photos, and our new ad icon series, “Nostalgicon.” And remember to connect with MDB by adding us to your Google+ circles!
By Cary Hatch [MDB CEO]
[MAD MEN Promo Graphic ©2012 AMC]
Original article written for Capital Communicator
Like many in the advertising field (and much of America), I was tuned into the Season 5 premiere of MAD MEN Sunday night. Even above the noise of the debuting Hunger Games, MAD MEN still seems to “have it” when it comes to capturing the hearts and minds of a legion of fans. After a 17-month hiatus, the heralded series roared back with all the boozing, womanizing and beautiful cinematography we’ve come to know and love.
There are notable changes in tone and it jumps ahead in time, which are seductively engaging and at times confounding. Sterling Cooper Draper Pryce has risen above losing the Lucky Strike account and Pete Campbell and Joan Holloway have new bundles of joy respectively. While Don Draper has a new wife (his 3rd no less) who took us all by surprise by singing a sexy rendition of the French pop tune, “Zou Bisou Bisou” to her husband for his surprise 40th birthday. Being the ever-smart marketers, MAD MEN quickly released a single of the track, recorded by Gillian Hills in 1961. This has led to viewers recreating their own versions and sending around a YouTube video of the sultry song and by Monday morning, "Zou Bisou Bisou" was trending on Twitter.
While some found the Season 5 premiere “awkward and slow”, die-hard fans were delighted to get their long awaited dose of flashbacks, with all the realism of the trials and tribulations of the 60’s – the Vietnam War, racism, sexism and questionable morality. Yet, the premiere drew the most viewers ever for the show, with 3.5 million – roughly 600,000 more viewers than the Season 4 premiere that marked under 3 million. The Sunday episode was the most watched ever for the AMC series.