BY CARY HATCH [MDB CEO & BRAND ADVOCATE]
While there appears to be a slow return to client investment in the economic engine of marketing; it is decidedly “tepid”. At best.
Globally, there are notable opinions around a modest uptick in advertising investment for 2014; it also seems to center around specific events: The Olympics, The World Cup, etc. which certainly creates a lift in the host countries.
[MDB Communications Staff]
If Seth could put his philosophy into two words, it would be “no boundaries.”
“Today’s modern media landscape provides unlimited potential to reach the consumer. For every media problem, I like to think that there are many inventive solutions.” Seth leads the agency’s media planning and buying activities. In this dual role, he works on a daily basis with clients t o develop media plans and drive negotiations, place buys on behalf of clients and manage post-buy analysis.
With a broad range of national and global marketing expertise, Gary Duke oversees strategic planning and brand development initiatives for MDB’s clients. One of Gary’s responsibilities is to stay abreast of consumer trends and the latest marketing techniques, which he regularly writes about and presents at industry events across the country.
Gary’s experience includes extensive business-to-business research, strategic planning and marketing initiatives on both a national and global basis for brands like Fannie Mae and Loral Skynet. However, it is in the consumer realm that Gary first cut his teeth, having developed and executed marketing programs for Marriott Hotels & Resorts, Weyerhaeuser, Apple Computer and the Ad Council while at Rosenthal, Green and Campbell, one of the Washington region’s leading ad agencies at the time.
Interested in big ideas? You’ve come to the right place. Richard Coad is the Chief Creative Officer at MDB. He brings a history of big ideas, including one of the biggest ever hatched. Richard was the brains behind the concept of “Jared” for the Subway Restaurant chain. That’s the story of the 425 pound college student who went on a diet of Subway sandwiches and lost 235 pounds in one year. That one idea resulted in a 40% increase in same store sales the first week it aired, and served as the catalyst that tripled the size of Subway.
Richard has been a creative leader for some of the most wellknown creative powerhouses in the advertising industry-Hal Riney & Partners, Saatchi & Saatchi, Publicis, Y&R and others. His work has brought insight, humor, emotion and success to such brands as Tylenol, Gallo Wines, Cheerios, John Deere, Nuveen Investments, The Principal Financial Group, Whirlpool, ATA Airlines and The Chicago Tribune.
Imaginative concepts, a proven ability for problem solving, and intense account service orientation have contributed to Cary Hatch’s success. With more than 30 years of experience in advertising and direct marketing, Cary has a formidable track record in business and consumer communications, both domestic and international. Her hands-on approach to marketing “accountability” has fueled the agency’s growth and helped MDB earn a spot on the Inc. 500, the annual list of the fastest-growing companies in America. Cary’s broad-based client experience includes Sprint, Fannie Mae, Global One, National Geographic, the D.C. Lottery, Loral Skynet, The U.S. Mint and many others.
Cary currently serves on the Executive Committee for the Greater Washington Board of Trade and has served on the Board of Directors for the Advertising Club of Metropolitan Washington, which in 2004 bestowed on her its highest honor, the Silver Medal Award. She served on the Board of Directors for Women in Advertising and Marketing for four years after fulfilling two terms as president, and she also received the organization’s first-ever Founder’s Award. She currently serves as the Chair of the Mid-Atlantic Board of Governors for the American Association of Advertising Agencies and the Advisory Board for the Washington Business Journal.