BY CARY HATCH [MDB CEO & BRAND ADVOCATE]
While there appears to be a slow return to client investment in the economic engine of marketing; it is decidedly “tepid”. At best.
Globally, there are notable opinions around a modest uptick in advertising investment for 2014; it also seems to center around specific events: The Olympics, The World Cup, etc. which certainly creates a lift in the host countries.
By: Gretchen Carswell [MDB Art Director]
Going into its 10th year, Advertising Week DC promised to be part retrospective and part looking forward. What I saw, in both instances, was inspiring.
This year's ADWKDC kicked off with a new event called "CREATE." This was a day-long session where students and young professionals teamed with local nonprofits to create advertising campaigns designed to solve the respective problem each nonprofit had. The seven teams worked with industry mentors throughout the day to create strategic marketing plans, integrated advertising campaigns, social media outreach and more. While most nonprofits had a similar goal of boosting revenue, each team went at it creatively and in completely different ways. Walking the halls at Facebook DC headquarters, where CREATE was held, and listening to the brainstorming sessions, I am confident that the young people I saw will become the creative directors and leaders of tomorrow. (The photo above was taken during the CREATE judging.)
One ADWKDC highlight was the annual Cannes event hosted by USA Today. While the city folk curse the rush-hour trip out to Tysons, the chance to network and catch up while getting to see the best of the best in advertising is well worth it. We got the opportunity to honor Karen Riordan as she accepted the AAF Silver Medal Award. Looking back at Karen's accomplishments and the stamp she has made on the advertising community, it's an award greatly overdue. As for the Cannes work, I challenge you to find anyone there that wasn't singing along to "Dumb Ways To Die" or trying to come up with their own "Oreo of the Day" idea. My favorite part of this event each year is the drive home as I try to think of ways to "borrow" what I've just seen and incorporate it into the client work I have sitting on my desk.
By: Evan Levent [MDB Art Director]
It’s advertising week again in the Nation’s Capital, and the theme I’m picking up is the ever-bigger growth of digital. While a great creative idea that connects to an audience is still the end zone, the rules of the game are continuing to change.
For some background, here are some advertising trends from PEW’s State of the Media report [http://stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/]. In 2011, a huge marker was crossed when digital ad buys outpaced newspaper ads, a trend that will continue. Last year, digital advertising increased by 17% to a total of $37.3 billion. Digital now makes up over 23% of the total U.S. advertising landscape and, in 2012, mobile ad buys grew by 80%. By 2016, eMarketer projects mobile will account for 21% of total digital ads.
What does this mean for advertisers? Firms need to continue to have a greater understanding of the digital landscape and how to use it. On Oct. 1, a great panel on Native Advertising discussed what may be some of the most important developments in digital advertising. Derek Thompson, senior editor at The Atlantic; John Walls, vice president, public affairs at CTIA-The Wireless Association; and Patrick Keane, president at Sharethrough talked about the right kind of advertising for the right medium. They told a story of the first advertisement ever broadcast on television. In 1941, during a Yankees game break, Bulova played an 11-second spot of an image of a wobbly U.S. map with a Bulova watch superimposed over top. There are about six seconds of awkward pause before you hear a voice over, “America runs on Bulova time.” It was clumsy, out of place, and better formatted for radio or newsprint.
#ADWKDC kicked off over the weekend at the #CREATE event for young advertising professionals. Jodie Warren [DC Lottery Account Director] and Gretchen Carswell [Senior Art Director] volunteered their time to work with the participants. Check back on mdbcomm.com for updates all week.
MDB CEO, Cary Hatch, was a featured guest on WJLA’s Washington Business Report discussing the purchase of the Washington Post by Amazon founder Jeff Bezos. She was joined by Bob Garfield of NPR's "On The Media" and Ben Fischer of The Washington Business Journal. Play the video above for the entire segment or click here to read more.
By: Cary Hatch [MDB CEO]
#Megamerger should have been trending on every ad person’s twitter feed over the weekend. The leak of a possible merger between Publicis and Omnicom came first from Bloomberg then, on Friday, The Wall Street Journal. The resulting announcement Sunday morning, largely in French, was stunning for some.
Once again there’s (apparently) the notion that bigger is indeed better. With the merger of Publicis and Omnicom, the resulting publicly-traded advertising company is now the largest in the world; eclipsing WPP. Read the whole article on Capitol Communicator
FOX 5 reports on Destination DC's "Get A Room" campaign for this year's Date Nights DC promotion. See what area residents had to say about our sexy new campaign designed to sell more hotel rooms to romantic types and those who need their romantic spark reignited.
There's more traction for Destination DC's "Get A Room" campaign for this year's Date Nights DC promotion in partnership with LivingSocial. MDB created this campaign to promote special packages for the month of February where people can see a show, go to a great restaurant and "Get A Room".
By: Caitlin Dewey [The Washington Post]
D.C. may never be Las Vegas. But with the late-night charms of H Street, U Street and Logan Circle, the District could at least compete for visitors looking to have a good time.
That’s the idea behind a series of racy ads that Destination D.C. launched this week. The private, nonprofit tourism organization hopes the provocative month-long campaign, appropriately titled “Get a Room,” will spice up the District’s stodgy image and convince mid-Atlantic travelers that — oh, yeah — the city has developed quite a bit of nightlife in the past 10 years...read more
By: The Huffington Post
Tourism officials in Washington, D.C. have come to the shocking conclusion that sex sells.
A new promotion from the normally buttoned-up city pokes gentle fun at the District's reputation for pleated prudery while inviting visitors to experience a "Date Nights DC" over Valentine's Day.
Selling the idea are some slick visuals -- and an over the top video spot of a couple passionately kissing in the middle of a busy restaurant, to the surprise and apparent delight of other diners...read more
US News and World Report wrote about Destination DC's Date Nights DC "Get A Room" campaign. MDB Communications developed this campaign as the Agency of Record for Destination DC to attract tourists and locals to have a romantic dinner, see a show and "Get A Room" in DC in the month of February.
By: Elizabeth Flock [US News and World Report]
It's a provocative photo. One man embraces another atop a table in the middle of a white tablecloth restaurant. Heads turn. One woman looks shocked. The caption: "Get a room."
For years, the D.C. tourism bureau has emphasized the staple attractions of the city, most of them political, and some of them rather dry: the museums, the monuments, the history. For Valentine's Day in 2010, the bureau urged visitors to take part in a series of cutesy "date nights" similar to the First Couple's dating tradition.
But 2013, it seems, is the year Destination DC has decided to get a lot more frisky...read more
DC HEATS UP AS TEMPERATURES DROP
(Washington, DC) – Recognized by Yahoo Travel as one of the United States’ unexpectedly romantic cities, DC’s exceptional dining experiences, extraordinary hotels, moonlit monuments and limitless cultural possibilities create the perfect recipe for a romantic weekend escape. Capitalizing on these amour-inducing experiences, MDB Communications launched the Date Nights DC “Get A Room,” advertising campaign for their client Destination DC. The campaign is designed to inspire consumers to visit Washington, DC for a date night or romantic weekend in February.
Everyone has seen a public display of affection that goes a little too far. MDB Communications has used just such an uncomfortable moment in a multi-media promotion for their client, Destination DC, the official tourism and marketing organization for the nation's capital.
February, of course, is also the month of Valentine's Day, and a perfect time to encourage amorous behavior, although privately, not publically.
[MDB Communications Staff]
BY: Evan Levent [MDB Art Director]
We’ve all seen the latest politician or celebrity’s Twitter or YouTube scandal happening in real time, sat around the dinner table with our friends and family and discussed the issue of online privacy, and as marketers and advertisers, we’ve probably watched with great interest companies trying to message themselves out of a damaging story or happenstance.
But what would we do if one of our clients ran into a big brand image issue? How should we counsel our clients if their feet were in the fire on how to save their brand? Perhaps the best strategy is to let them know way ahead of time that the new reality of business and marketing in 2012 is for companies to be 100% accountable for their actions.
In a still relatively new digital world, the way people and brands relate to each other is shifting quickly, and we must ask ourselves as advertisers how this shifting trajectory will change our services and how best to inform our clients during these evolving times.
The Ad Club DC came to MDB to participate in this year's Groundswell [#groundswell] for Advertising Week DC 2012 [#adwkdc]. It was an opportunity for us to create a "moment of awe" for our co-workers at the agency. With the incredibly gracious help of Jim Vecchione, our friend and photography compatriot who has worked with us on campaigns such as DC Lottery and the Spy Museum, we surprised the office with Friday morning martinis (and muffins, bagels, coffee and mimosas off screen). It was a fun day with a nutritious advertising breakfast!
MDB is happy to announce the launch of our own Pinterest account. With all of the amazing visual content floating around the Internet, we want to be part of the conversation. Currently there are more than 100 million visitors on the site each month, making it the third largest social media site in the U.S. We’ve already started posting some of our great advertising work on our Pinterest boards, as well as photos of life at MDB and what inspires us. You can also find some of our favorite places and parts of our Washington, D.C. home - because we love working in the nation’s capital. Be sure to take a look at our boards, and follow them as we post new content every week.
We’re looking for a resourceful, strategic, passionate advertising pro to lead one of our high profile client accounts. The right candidate will be as comfortable contributing to strategic marketing plans as overseeing their flawless implementation, be a confident and compelling communicator, have experience leading a team, and know how to dive in and make things happen. Agency experience managing consumer integrated campaigns, a strong understanding of agency/client financial management and profitability, proven mastery of details, and significant online marketing experience are required.
We’re independent in the best sense of the word, with impressive regional, national and global clients. Located in downtown DC and offering competitive salary and benefits including 401k. Media agnostic (we do it all, from print to TV to online to mobile). And passionate about advertising.
If you think you have what it takes to be part of our team, we want to hear from you. Send your resume, salary history, several writing samples and cover letter to firstname.lastname@example.org with “Account Manager” in the subject line. All inquiries will be held in confidence. No phone calls please. EOE.