Take a look at our first week of "Name that Nostalgicon" and learn a little more about the brands behind the icons!
1. Utilize SEO for your brand/company
- Search engine optimization, or SEO, is incredibly important in creating a strong online presence. We all want our website to come up on that first page of search engine hits. Here are some quick and easy tips to increase your company’s SEO.
- Keywords are extremely important to have on your webpage. Google still relies on keywords and backlinks for presenting search results, so it’s important to have a variety of keywords. It’s also important to remember to keep these keywords user friendly and simple.
- Create consistent and original content for your webpage. Make sure to update this content regularly and to write on varying topics related to your company.
- Don’t go crazy. Yes, keywords are important but overstuffing your website with keywords won’t help you. Try to avoid duplicating content. If you overpopulate your website with keywords and content, you may get downgraded on search engines, so it’s important to find a balance.
- Remember: there is no exact formula for optimizing your SEO. Know your audience, know your company and you will find the right plan for you.
BY: Landon Seely [Account Services]
Justin Timberlake hasn’t put out music for seven years, which means he also wasn’t nominated for any Grammys this year. However, with a new album on the way, he was granted a performance during this year’s broadcast. And although you won’t see any MJ-esque photos of Timberlake cradling his arsenal of trophies, the seasoned pop star made out as one of the biggest winners Sunday night – from a marketing standpoint that is.
By the Numbers
A recent infographic released by Whispr Group revealed that during the three and a half hour broadcast, J.T. gained 86K new Twitter followers (more than any other star), generated 31K mentions during his performance (86% were positive), and generated 21K tweets concerning his wardrobe (81% were positive). “#JTGrammys” was also used 6.8K times on Twitter throughout the night.
What Justin Did
Many people who watched Sunday’s Grammys will agree that Timberlake certainly had one of the most entertaining performances of the night. But for marketers, the real magic came in the form of commercials and tweets. He and his team were tweeting behind the scene pictures, updating fans in real time, and giving them an inside look at the Grammys. They included all the appropriate hashtags and even a first look at his upcoming album cover, “The 20/20 Experience.” Shortly after the broadcast ended and while he was still top of mind, Timberlake announced his newest single from the record via Twitter.
By: Matt Brown [Account Services]
Picture yourself on a Friday afternoon lunch break, getting ready to bite into a mouth-watering Chicken Bacon Ranch sandwich from Subway and thinking about what you’re going to be doing this weekend. But before you dive in, the urge to Instagram your meal (with a Hudson filter of course) pops into your head. “Looking forward to the weekend and eating Subway!” is posted to your Twitter news feed and all 300 of your followers get a glimpse of what your day is like. Ten minutes later, a notification pops up on your phone saying, “@Subway just retweeted your photo!” and a smile appears on your face.
The Quick Service Restaurant (QSR) industry has taken customer service to the next level by using social media to improve relations between businesses and the general public. Before Facebook and Twitter existed, sharing experiences with friends was limited to phone calls and emails. Social media and advanced technology have made it easier to express opinions to friends online and reach more people at a time. In today’s age of virtual living, businesses are essentially getting free advertising and publicity on the web due to customer content. This is both a blessing and a curse for businesses worldwide, as customer opinions have become more powerful than ever before.
The Ad Club DC came to MDB to participate in this year's Groundswell [#groundswell] for Advertising Week DC 2012 [#adwkdc]. It was an opportunity for us to create a "moment of awe" for our co-workers at the agency. With the incredibly gracious help of Jim Vecchione, our friend and photography compatriot who has worked with us on campaigns such as DC Lottery and the Spy Museum, we surprised the office with Friday morning martinis (and muffins, bagels, coffee and mimosas off screen). It was a fun day with a nutritious advertising breakfast!
MDB is happy to announce the launch of our own Pinterest account. With all of the amazing visual content floating around the Internet, we want to be part of the conversation. Currently there are more than 100 million visitors on the site each month, making it the third largest social media site in the U.S. We’ve already started posting some of our great advertising work on our Pinterest boards, as well as photos of life at MDB and what inspires us. You can also find some of our favorite places and parts of our Washington, D.C. home - because we love working in the nation’s capital. Be sure to take a look at our boards, and follow them as we post new content every week.
With over 100 million users currently on Google+ and an estimated 400 million by the end of 2012, MDB Communications is proud to announce that we are launching a Google+ business page today, Thursday March 29th, click here to follow us! We are excited to explore this new social media channel and are looking forward to adding you and your business to our circles.
Until now, there hasn’t been much reason to have both a Facebook and a Google+ business page. Let’s face it; Google+ is very similar to Facebook – a social media channel where users connect with friends, share photos, post status updates and play games. So what changed our minds? Earlier this year, Google launched a new search engine optimization feature called “Search plus Your World.” This feature could potentially make Google+ a leading social networking site in the business world, since it allows for greater online visibility and a possibility of generating social signals, in this case “+1’s.” The feature also incorporates a new results section called “People and Pages” which, in addition to the traditional web results, shows Google+ pages. For your business, this means that your Google+ business page can show up here as a result of an organic search.
Here at MDB, we feel that “Search plus Your World” could present an exciting business opportunity. At this point, it is unknown if Google+ will actually dominate in the business realm, but we’d rather be safe than sorry. Therefore, be sure to check out the MDB Communications Google+ page updating you on the latest MDB company news, fun photos, and our new ad icon series, “Nostalgicon.” And remember to connect with MDB by adding us to your Google+ circles!
By: O'Keyla Smith [MDB Account Executive]
Capitol Communicator and MDB Communications hosted a luncheon session Tuesday, Nov. 15, titled “How to Sell Social Media to Your Boss” with guest presenter Shashi Bellamkonda, Network Solutions’ Social Media Swami. Selling social media to your organization sounds like a fairly simple task, right? But one would be surprised as to how many organizations object to the use of social media - for reasons that can actually be overcome with a few simple steps. In his presentation, Bellamkonda provided the tools and knowledge needed to present a strong case to any employer about how to use social media and why, in the age we live in, it can make or break an organization.
TOPIC AT NOV. 15 CAPITAL COMMUNICATOR & MDB COMMUNICATIONS LUNCHEON
Shashi Bellamkonda, Network Solutions’ Social Media Swami, will present a luncheon session, Tuesday, Nov. 15, on selling social media to your organization. The session, which runs from noon until 1:30 p.m., will provide you with information on how to convince your boss and others that it is in your organization’s best interest to use social media to reach communications and marketing objectives.
“Many questions come up when social media marketing is mentioned, especially when it comes to getting approval and buy in from the rest of the organization - like legal and service,” said Bellamkonda. “At this session we will work to answer some of these questions, including measurable impact and return on investment.”
The session, which will be held at MDB Communications in Washington, DC, will also provide actionable steps for convincing managers of the value of using social media. It will cover how to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement, as well as a social media rollout plan.
There will be a question-and-answer session so you can address your specific situation.
Space is limited so register early. Click here for details
BY: Gary Duke [MDB EVP]
I came across a stat today that blew my mind: According to Jeff Jonas, IBM’s chief scientist, 90 percent of all the data that exists in the world today was created in just the past two years alone. 90 percent in 24 months, folks. That’s incredible when you consider that humankind has been publishing and sharing data for thousands of years now.
It also supports the need to move up, “Develop Social Media Analytics Program” on your to-do list, to get a handle on all the digital data that’s being published in cyberspace about your brand. This is no easy task, given the nascent nature of the social media measurement industry. There are no real industry standards of performance yet, and many marketers are still struggling with just learning the basic concepts of social media marketing, beyond putting up a Facebook page and tallying the number of “Likes” they have.