There's more traction for Destination DC's "Get A Room" campaign for this year's Date Nights DC promotion in partnership with LivingSocial. MDB created this campaign to promote special packages for the month of February where people can see a show, go to a great restaurant and "Get A Room".
By: Caitlin Dewey [The Washington Post]
D.C. may never be Las Vegas. But with the late-night charms of H Street, U Street and Logan Circle, the District could at least compete for visitors looking to have a good time.
That’s the idea behind a series of racy ads that Destination D.C. launched this week. The private, nonprofit tourism organization hopes the provocative month-long campaign, appropriately titled “Get a Room,” will spice up the District’s stodgy image and convince mid-Atlantic travelers that — oh, yeah — the city has developed quite a bit of nightlife in the past 10 years...read more
By: The Huffington Post
Tourism officials in Washington, D.C. have come to the shocking conclusion that sex sells.
A new promotion from the normally buttoned-up city pokes gentle fun at the District's reputation for pleated prudery while inviting visitors to experience a "Date Nights DC" over Valentine's Day.
Selling the idea are some slick visuals -- and an over the top video spot of a couple passionately kissing in the middle of a busy restaurant, to the surprise and apparent delight of other diners...read more