MDB Communications [Press Release]
WASHINGTON (January 31, 2012) – Destination DC, the official convention and tourism corporation for Washington, DC, has selected MDB Communications as Agency of Record to update its consumer-focused “Power” campaign and guide its media planning.
MDB was selected in a competitive review that involved 11 agencies, and will provide strategy, creative and media buying services. The campaign will unfold in multiple media channels that will likely include online, print, and out-of-home, and incorporate multi-media marketing initiatives that promote visiting DC during the summer and holiday seasons.
“We have tapped MDB to renew our popular Power campaign. After several years in market, it is time to freshen the creative while maintaining consistency with the DC brand,” said Elliott Ferguson, President and CEO of Destination DC. “The Power campaign is our primary platform to promote travel to DC in regional and national markets during the critical summer season and in other periods throughout the year, and we are looking forward to our work with MDB on this important project.”
According to Richard M. Coad, Chief Creative Officer at MDB, “This is a wonderful opportunity. Let’s face it; Washington, DC is the most compelling tourism destination in the country. We’re very happy that the emotionally driven work we developed resonated with our new client.”
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About MDB Communications, Inc.
Founded in 1981, MDB Communications Inc. (www.mdbcomm.com) is a full-service, advertising and marketing communications firm focused primarily on consumer branding, social media and developing advanced SEM programs and contextual targeting initiatives for companies, associations and non-profits. The firm has won more than 187 awards for client work and is headquartered in Washington, DC, with affiliate firms in Asia/Pacific and Europe.
About Destination DC
Destination DC is a private, non-profit membership organization of more than 850 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. www.Destinationdc.com and www.Washington.org