WASHINGTON (November 28, 2011) – The International Spy Museum has selected MDB Communications as Agency of Record.
The International Spy Museum is the largest permanent collection of international spy-related artifacts on public display, and is the only public museum in the United States solely dedicated to espionage and the only one in the world to provide a global perspective on this profession.
MDB was selected in a hotly-contested competitive review of six agencies. MDB will provide account planning and strategy, creative services and media buying for the International Spy Museum. Creative channels will likely include television, radio, print, out-of-home and online, including social media marketing initiatives and promotions.
“The MDB team demonstrated an immediate understanding of the uniqueness of the International Spy Museum and a keen insight toward the media channels that are best suited to advance our brand. As we work together to create even more excitement for the museum and our 10th anniversary celebration, we expect increased visitation from across the region, the country and the world”, said COO, Tamara Christian.
“We’re delighted to have the opportunity to increase interest in and visits to the International Spy Museum; they are truly one of DC’s “MUST SEE” museums. To be selected as agency of record from such a tough competitive field is an honor,” said Cary Hatch, CEO of MDB Communications.