DC HEATS UP AS TEMPERATURES DROP
(Washington, DC) – Recognized by Yahoo Travel as one of the United States’ unexpectedly romantic cities, DC’s exceptional dining experiences, extraordinary hotels, moonlit monuments and limitless cultural possibilities create the perfect recipe for a romantic weekend escape. Capitalizing on these amour-inducing experiences, MDB Communications launched the Date Nights DC “Get A Room,” advertising campaign for their client Destination DC. The campaign is designed to inspire consumers to visit Washington, DC for a date night or romantic weekend in February.
Everyone has seen a public display of affection that goes a little too far. MDB Communications has used just such an uncomfortable moment in a multi-media promotion for their client, Destination DC, the official tourism and marketing organization for the nation's capital.
February, of course, is also the month of Valentine's Day, and a perfect time to encourage amorous behavior, although privately, not publically.
In online video [http://tinyurl.com/DateNightsDC ] and cinema advertising, we watch the reactions of couples out for a nice romantic dinner as they observe one couple that is about to...well; let's just say they should probably not have gone out to a restaurant in the first place based on their strong and obvious display of desire for each other. This awkward moment serves as a setup for the line that comes to everyone's lips when they see such things happen--GET A ROOM. The resulting offer is about getting special hotel room rates and packages through February at DateNightsDC.org.
According to Elliott L. Ferguson, II, President & CEO of Destination DC, "This year’s Date Nights DC is the ideal opportunity for us to step outside the traditional monument and museum centric advertising to create a campaign that highlights DC in a fun, if unexpected, way. The ‘Get a Room’ campaign positions DC as romantic destination year round and directly drives consumers to book hotel rooms. Typically, visitors who stay in a hotel are likely to dine out, visit our world-class attractions and utilize transportation which means increased business for the entire hospitality industry.”
"The idea for this campaign came out of reality," says Richard Coad, Chief Creative Officer for MDB. "When people see a couple exhibiting an unusual PDA, they naturally say, Get a Room! And that's exactly what we want people to do for the month of February in DC. Go on a date overnight in DC and get a room."
The new Date Nights DC campaign was created by MDB Communications, the agency of record for Destination DC. The campaign targets consumers within a 200 mile radius of DC with an emphasis on local drive markets Philadelphia and Richmond. The print, online, outdoor, radio and cinema campaign starts January 23 and runs through February 28. The campaign is designed to drive hotel bookings, restaurant reservations and visits to the city’s world-class tourist attractions during February, a traditionally slow period for visitation to the city.
For a complete list of packages and hotel deals, please visit Datenightsdc.org.