This campaign is about taking chances. The beauty of. And the need for.
Humans take chances to move forward, to feel good, to fight boredom, to fulfill dreams. Like the guy at IBM said “Every time we’ve moved ahead, it was because someone was willing to take a chance.” Even the act of buying an instant game ticket can clear your head and get your juices flowing. When you’re scratching that darn thing, you are living in the present. For one brief moment, you’re not thinking about your boss, your mortgage, or the brand new dent in your right front fender. All that’s in your head is what that ticket holds in store. Sure you might not be a winner. But by buying that ticket, by taking that chance, you at least have a shot. And that, on so many levels, is what life (and this campaign) is all about.