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One of the most important players on our MDB team is also one of our quietest. Unless you get Seth Niman talking about outlets, channels or sports, he’s not usually the center of attention. And you shouldn’t try to talk to him about any of that early in the morning if you don’t already see a tall cup of black coffee in his hand. But even then, you’ll have better luck if you wait until after 10 a.m. when the coffee starts working.
Seth is the master of all things media, which is why we call him "The Connector". He’s the one person at MDB who touches absolutely every campaign, and somehow he can connect every single one to the right media outlets. He’s also the master of all things sports, and anytime there’s an office wager on a sporting event, Seth wins. He’s a Baltimore native, loves his local teams and can tell you all about their histories.
Baseball is his favorite sport, and he loves music. In fact, if he wants to hear a band and they’re playing locally, he doesn’t need to get a group together. He’ll go to classic rock concerts by himself. But maybe that’s for the best since O’Keyla says he can’t dance.
We also call him the Most Popular Man in the office, because he gets more phone calls and mail than anyone else. He knows everyone! If you’re looking for the Most Popular Man, he’s usually buried behind the papers piling up on his desk. You’ll also find Arbitron and Nielsen maps lining the walls and heaps of magazines and newspapers on the floor - all evidence of a media buyer hard at work.
Seth only has two speeds. He’s either quiet and unassuming, or he’s in high gear. He has a very dry sense of humor, and he’s funny without trying to be. He loves to eat anything, he’s not picky. But he’s also great at sharing, particularly when he gets dessert or candy, and that alone makes Seth one of our favorite MDB team members.