To construct a winning strategy, we study both your brand and your customer. We review both existing research and current strategic/marketing documents. We conduct a competitive review with an eye toward finding the right opportunity. We interview people who are already faithful to your brand, as well as those who aren’t (potential customers). We find the right hot buttons.
Once we understand your brand holistically, we look for the insight that will connect it viscerally to the needs of your customer. What makes your brand relevant and why? What can we discover that will create a compelling reason for people to engage with your product, service or cause? We look for pieces of information that are diamonds in the rough. There’s magic in your brand. It’s our job to unleash it.
Armed with information and insight, we move to the realm of imagination and innovation to make the creative leap. We look for ideas that will create emotional touch points throughout the messaging, and build a brand persona that will become a magnet, motivating your audience to action. Once we have the idea, we develop a fully integrated and inspired marketing communications program across all relevant media outlets.