FOR IMMEDIATE RELEASE >>
MDB Selected by Maryland Partnership for Prevention for Public Health Campaign.
WASHINGTON –November 9, 2010— MDB Communications has created and produced a multi-media Influenza Prevention Campaign directed toward African-Americans; on behalf of the Maryland Partnership for Prevention (MPP).
Each year, tens of thousands of Americans die from influenza (“the flu”) and 200,000 more are hospitalized because of the disease. Vaccination against influenza remains one of the best preventive measures. Unfortunately, some age and ethnic groups have lower rates of flu vaccination. MPP endeavors to develop products to support a campaign targeting African-Americans for influenza vaccinations.
The contract with the Maryland Partnership for Prevention was competitively-bid, and MDB was awarded the assignment among many agency competitors. Through this campaign, MPP is looking to encourage all citizens to get flu vaccinations for themselves and their loved ones.
According to MDB CEO, Cary Hatch, “We couldn’t be more pleased to work with the Maryland Partnership for Prevention to urge more people to get vaccinated against the flu. As a long-standing advocate for important public health causes we’re always pleased to help in any way that we can.”
The television and radio spots, and out of home components, of the campaign are available at www.mdbcomm.com/publichealth.
About MDB Communications
Founded in 1981, MDB Communications Inc. (www.mdbcomm.com) is a full-service, advertising and marketing communications firm focused primarily on consumer branding, social media and developing advanced SEM programs and contextual targeting initiatives for companies, associations and non-profits. The firm has won more than 187 awards for client work and is headquartered in Washington, with affiliate firms in Asia/Pacific and Europe.
About the Maryland Partnership for Prevention
The Maryland Partnership for Prevention, Inc. (MPP) is a nonprofit 501(c) 3 organization that aims to improve the health status of Maryland residents. MPP is the adult immunization coalition for Maryland and parent organization of the Maryland Childhood Immunization Partnership (MCIP) and regional immunization coalitions across the state. www.mdhealthcoalitions.org