With the initiation of any campaign effort, we spend considerable time with key stakeholders to determine what “success looks like.” We probe to see what current benchmarks and past campaign performances (successes and failures) have delivered, uncover competitive milestones and establish a regular reporting cycle that fits best for the client organization.
We then integrate key performance indicators into virtually every facet of the marketing program. Sometimes this is solely our
responsibility, other times we work in tandem with clients to utilize existing resources and platforms to measure and report campaign performance in real-time applications. Our decades of experience as direct marketers for brand leaders have given us a firm foundation in – and an appreciation for – advertising and marketing programs that deliver to the bottom line.
In today’s environment, we find that timely reporting is part and parcel of working in a dynamic marketing and economic environment. This allows for thoughtful monitoring of our clients’ marketing investments. Each campaign dashboard is customized by client – to represent their needs, based upon the initial goals and reporting preferences established at the beginning of the campaign. We utilize social media monitoring tools that provide important data about how our clients’ brands are being discussed among consumers.