Interested in big ideas? You’ve come to the right place. Richard Coad is the Chief Creative Officer at MDB. He brings a history of big ideas, including one of the biggest ever hatched. Richard was the brains behind the concept of “Jared” for the Subway Restaurant chain. That’s the story of the 425 pound college student who went on a diet of Subway sandwiches and lost 235 pounds in one year. That one idea resulted in a 40% increase in same store sales the first week it aired, and served as the catalyst that tripled the size of Subway.
Richard has been a creative leader for some of the most well known creative powerhouses in the advertising industry-Hal Riney & Partners, Saatchi & Saatchi, Publicis, Y&R and others. His work has brought insight, humor, emotion and success to such brands as Tylenol, Gallo Wines, Cheerios, John Deere, Nuveen Investments, The Principal Financial Group, Whirlpool, ATA Airlines and The Chicago Tribune.
“Most advertising is invisible. It passes by today’s cynical and time challenged consumer unnoticed. Advertising that doesn’t get noticed is a poor investment. We give our clients ideas that are visceral in nature. People engage with them. Could you use a big idea?”