Washington DC – MDB Communications was honored to host the International Center for Journalists’ Serbian media delegation on May 21st.
The US Embassy in Belgrade made a special request for the group to visit a prominent ad agency in DC. The group was very interested in learning how a full-service US ad agency works with US media outlets and leverages all available media platforms to serve our clients.
Seth Niman, Director of Media Strategies at MDB, shared his thoughts on the latest media trends and innovative media planning and strategies. Richard Coad, MDB’s Chief Creative Officer, addressed leveraging “the big idea” through emerging media venues, and Gary Duke, EVP, reflected on current and emerging methodologies in monitoring brand perceptions and consumer insight.
Bojan Trickovic, a media specialist from the US Embassy in Belgrade, coordinated the visit, which included six senior media managers from key broadcasting and print media outlets in Serbia. They included Dnevnik Vojvodina Press, Adria Media Serbia, B92, Media Center Nis (MCN), and Kurir-info.
The delegation also visited The Washington Post and the Foreign Press Center.
The International Center for Journalists’ Serbian media delegation visited MDB, pictured are: Bojan Trickovic, Dusan Bjelopetrovic, Danijela Maravic, Maja Saveljic, Vanja Sibalic, Danilo Tadic and Dusan Vlaovic with MDB leaders – Gary Duke, Richard Coad, Seth Niman and Cary Hatch.