If Seth could put his philosophy into two words, it would be “no boundaries.”
“Today’s modern media landscape provides unlimited potential to reach the consumer. For every media problem, I like to think that there are many inventive solutions.” Seth leads the agency’s media planning and buying activities. In this dual role, he works on a daily basis with clients to develop media plans and drive negotiations, place buys on behalf of clients and manage post-buy analysis.
During his professional career, Seth has quickly risen through the leadership ranks by developing a solid knowledge base of media planning and buying that reaches far beyond traditional print and broadcast outlets. He is a recognized expert in Internet, social, outdoor and alternative media and is known for his expert negotiation skills for both national and spot markets.
Before joining MDB, Seth was tapped by Rainmaker to build its media planning and buying department. He began his career at Doner Advertising where he planned and bought media for several national and international brands including Arby’s, IKON Office Solutions, the Edison Electric Institute and Mills Properties retail property management companies.