BY: Evan Levent [MDB Art Director]
We’ve all seen the latest politician or celebrity’s Twitter or YouTube scandal happening in real time, sat around the dinner table with our friends and family and discussed the issue of online privacy, and as marketers and advertisers, we’ve probably watched with great interest companies trying to message themselves out of a damaging story or happenstance.
But what would we do if one of our clients ran into a big brand image issue? How should we counsel our clients if their feet were in the fire on how to save their brand? Perhaps the best strategy is to let them know way ahead of time that the new reality of business and marketing in 2012 is for companies to be 100% accountable for their actions.
In a still relatively new digital world, the way people and brands relate to each other is shifting quickly, and we must ask ourselves as advertisers how this shifting trajectory will change our services and how best to inform our clients during these evolving times.