American University's Kogod School of Business released a report on September 23rd containing interviews with an extensive list of high profile CEOs, startup founders, small business owners, and thought leaders from around the country. They were each asked to provide their own ideas for the next President (whomever he or she may be) on how to grow the American economy.
Take a look at our first week of "Name that Nostalgicon" and learn a little more about the brands behind the icons!
by Alexis von Kunes Newton
How can a company send a clear advertising message without ever showing the logo or mentioning the name of the brand? Fortunately for MARS®, the Snickers® bar is one product that can succeed in this respect. In a recent outdoor campaign, advertising agency TBWA/Chiat/Day found a way for Snickers® to take advantage of their easily-recognizable logo to send a simple, emotive message.