Carole is a highly-regarded media professional who brings the perfect blend of experience to our growing team. She has worked on large national accounts at major agencies, planning and buying TV, Radio, Cable, OOH, Cinema, Print, and Online. She has also been part of the DC media community, leading planning and buying for local and regional accounts that require an in-depth understanding of the market dynamics.Carole is an expert at developing integrated plans and/or highly focused tactical plans to take advantage of emerging opportunities.
Some highlights of her career:
• Strategic Media Counsel at LMO, focusing on spot market planning and buying across the US for Air National Guard units, including TV, radio, cable, out-of-home, cinema and print.
• VP Media Services at Carton Donofrio and Partners, leading the $40M National Association of Realtors account, Calvert Investments, Campaign for Our Children and AIA. As media lead and a member of their Executive Management Team, she managed national consumer and B2B business using network TV, cable, network radio, out-of-home, print and online media.
• VP Media Planning Director/Sr. Media Planner at Doner. Clients included: AARP, ADT Home Security Systems, Jos. A Bank and Progressive Auto Insurance. In addition, she helped build Doner’s direct response center, incorporating strategies to build brands while generating leads/sales.
• Media Planner at Lintas (NYC). Clients included: IBM, Molson Beer, Lysol, and Dixie Cups. Here she had classic packaged goods training, combined with B2B marketing