Equant/Global One

As one of the world’s largest telecommunications companies, Global One secured MDB as agency of record to elevate the profile and stature of this international brand. The triumvirate of Sprint International, Deutsche Telekom and France Telecom became a worthy competitor to British Telecom’s Concert, and AT&T. Multi-disciplinary marketing communications touched virtually every part of the planet. Advertising in 13 languages in print, radio, TV and direct marketing initiatives were the foundation of our 10 year relationship; MDB also coordinated global fulfillment and distribution for more than 20 products.