Imaginative concepts, a proven ability for problem solving, and intense account service orientation have contributed to Cary Hatch’s success. With more than 30 years of experience in advertising and direct marketing, Cary has a formidable track record in business and consumer communications, both domestic and international. Her hands-on approach to marketing “accountability” has fueled the agency’s growth and helped MDB earn a spot on the Inc. 500, the annual list of the fastest-growing companies in America. Cary’s broad-based client experience includes Sprint, Fannie Mae, Global One, National Geographic, the D.C. Lottery, Loral Skynet, The U.S. Mint and many others.
Cary currently serves on the Executive Committee for the Greater Washington Board of Trade and has served on the Board of Directors for the Advertising Club of Metropolitan Washington, which in 2004 bestowed on her its highest honor, the Silver Medal Award. She served on the Board of Directors for Women in Advertising and Marketing for four years after fulfilling two terms as president, and she also received the organization’s first-ever Founder’s Award. She currently serves as the Chair of the Mid-Atlantic Board of Governors for the American Association of Advertising Agencies and the Advisory Board for the Washington Business Journal.
Cary also devotes significant hours giving back to the community. She has served as the Washington, DC Key Market Coordinator for the Partnership for a Drug-Free America since 1990, and serves on the Women’s Advisory Board for the Girl Scouts of Washington. She is a graduate of Leadership Washington and a noted lecturer at Johns Hopkins University, Georgetown and her alma mater, the University of Maryland, and is a regularly featured industry expert on radio and tv outlets.
Interested in big ideas? You’ve come to the right place. Richard Coad is the Chief Creative Officer at MDB. He brings a history of big ideas, including one of the biggest ever hatched. Richard was the brains behind the concept of “Jared” for the Subway Restaurant chain. That’s the story of the 425 pound college student who went on a diet of Subway sandwiches and lost 235 pounds in one year. That one idea resulted in a 40% increase in same store sales the first week it aired, and served as the catalyst that tripled the size of Subway.
Richard has been a creative leader for some of the most well known creative powerhouses in the advertising industry-Hal Riney & Partners, Saatchi & Saatchi, Publicis, Y&R and others. His work has brought insight, humor, emotion and success to such brands as Tylenol, Gallo Wines, Cheerios, John Deere, Nuveen Investments, The Principal Financial Group, Whirlpool, ATA Airlines and The Chicago Tribune.
“Most advertising is invisible. It passes by today’s cynical and time challenged consumer unnoticed. Advertising that doesn’t get noticed is a poor investment. We give our clients ideas that are visceral in nature. People engage with them. Could you use a big idea?”