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Traction #83: At Long Last, the Secret of Creativity Revealed

By: Richard Coad [MDB Chief Creative Officer]

Benjamin Franklin spent his morning taking "air baths" and sat naked in front of an open window for an hour to stimulate creative thinking. Marcel Proust made himself a breakfast of croissants and opium. Beethoven counted on coffee and methodically measured out his coffee beans.

Historically, while creative minds have many different ways to jump start their work, in his new book "Daily Rituals: How Great Minds Make Time, Find Inspiration and Get to Work," Mason Currey concludes "there's no one way to get things done." For example, at one extreme, there's the writer Anthony Trollope who timed himself to make sure that he wrote 250 words per quarter hour. At the other extreme is Sylvia Plath who was unable to stick to any schedule at all. 

Nonetheless, here are six lessons that Mason Currey has gleaned from history's most creative minds... 

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The 2014 Advertising Forecast: Partly Sunny with Occasional Turbulence


While there appears to be a slow return to client investment in the economic engine of marketing; it is decidedly “tepid”. At best.

Globally, there are notable opinions around a modest uptick in advertising investment for 2014; it also seems to center around specific events: The Olympics, The World Cup, etc. which certainly creates a lift in the host countries.

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MDB CEO Cary Hatch Makes WBJ's Power 100


Managing Your Firm's Online Presence

[MDB Communications]

1. Utilize SEO for your brand/company

  • Search engine optimization, or SEO, is incredibly important in creating a strong online presence. We all want our website to come up on that first page of search engine hits. Here are some quick and easy tips to increase your company’s SEO.
  • Keywords are extremely important to have on your webpage. Google still relies on keywords and backlinks for presenting search results, so it’s important to have a variety of keywords. It’s also important to remember to keep these keywords user friendly and simple.
  • Create consistent and original content for your webpage. Make sure to update this content regularly and to write on varying topics related to your company. 
  • Don’t go crazy. Yes, keywords are important but overstuffing your website with keywords won’t help you. Try to avoid duplicating content. If you overpopulate your website with keywords and content, you may get downgraded on search engines, so it’s important to find a balance.
  • Remember: there is no exact formula for optimizing your SEO. Know your audience, know your company and you will find the right plan for you.

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