Bryson Welch Joins MDB as Senior Media Buyer/Planner

MDB Communications [Press Release]

Washington, DC (April 4, 2014) -

Bryson Welch has joined MDB Communications as a Senior Media Planner/Buyer.

Working closely with the Director of Media Strategy, Bryson will select, negotiate, and purchase appropriate media to best reach the target audiences for MDB clients such as Fannie Mae, the D.C. Lottery, the International Spy Museum and Destination DC.

Bryson brings an extensive background in media planning to MDB. Previously a Media Manager/Contact Strategist for BCF Communication Consultants, Bryson worked with a number of accounts in TV, radio, print, out of home, and digital media planning/buying. Prior to BCF, Bryson was a Senior Negotiator in Local Broadcast Investment at Omnicom Media Group in Atlanta where he teamed with his colleagues at OMD, PHD, DDB, Prometheus, Merkley & Partners, Zimmerman, and TBWA/CHIAT/DAY for media buying on their respective client accounts.

“We are thrilled to have Bryson on board. He will bring valuable insight and expertise to MDB and our clients,” said Seth Niman, Director of Media Strategy at MDB Communications.

Bryson has worked across a number of industries with an incredibly diverse set of clients including: Nissan, Infiniti, Mercedes, Time Warner, State Farm, Lowes, Visa, Virginia Tourism, Georgia Lottery, Exxon-Mobile, JC Penny’s and SeaWorld/Busch Gardens.

A graduate of West Virginia University, Bryson is originally from Atlanta, Georgia.


Traction #84: Why You Need A Vacation

By: Richard Coad [MDB Chief Creative Officer]

The workforce of the United States has always been known for its "nose to the grindstone" approach.  We have always been ranked as one of the most competitive countries in the world.  However, while U.S. workers average longer hours than those in other countries, most receive only ten days vacation each year.  By comparison, European countries offer more than 30 vacation days a year and shorter hours. 

The logical conclusion would be to say U.S. productivity far exceeds that of our European friends.

On the contrary, despite longer vacations and shorter hours, some European countries are more productive than the U.S.  Countries like Belgium and the Netherlands offer employees between 28 and 30 vacation days a year and they are 2% more productive than U.S. workers. 

One could argue that more vacation time has a positive effect on productivity.  Does that mean less vacation has a negative effect?  

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Traction #83: At Long Last, the Secret of Creativity Revealed

By: Richard Coad [MDB Chief Creative Officer]

Benjamin Franklin spent his morning taking "air baths" and sat naked in front of an open window for an hour to stimulate creative thinking. Marcel Proust made himself a breakfast of croissants and opium. Beethoven counted on coffee and methodically measured out his coffee beans.

Historically, while creative minds have many different ways to jump start their work, in his new book "Daily Rituals: How Great Minds Make Time, Find Inspiration and Get to Work," Mason Currey concludes "there's no one way to get things done." For example, at one extreme, there's the writer Anthony Trollope who timed himself to make sure that he wrote 250 words per quarter hour. At the other extreme is Sylvia Plath who was unable to stick to any schedule at all. 

Nonetheless, here are six lessons that Mason Currey has gleaned from history's most creative minds... 

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The 2014 Advertising Forecast: Partly Sunny with Occasional Turbulence


While there appears to be a slow return to client investment in the economic engine of marketing; it is decidedly “tepid”. At best.

Globally, there are notable opinions around a modest uptick in advertising investment for 2014; it also seems to center around specific events: The Olympics, The World Cup, etc. which certainly creates a lift in the host countries.

Click to