With the initiation of any campaign effort, we spend considerable time with key stakeholders to determine what “success looks like.” We probe to see what current benchmarks and past campaign performances (successes and failures) have delivered, uncover competitive milestones and establish a regular reporting cycle that fits best for the client organization.
We help brands punch above their weight. If you're being outspent by your competitors, this means we invent ways to make your budget work like a much bigger one. With a better, more engaging idea than your competitors have, and a shrewder way to deploy your media budget. If you're already a heavyweight in your category, then "punching above your weight" is simply our way of saying we'll maximize every dollar, with a more engaging message, and a more efficiently handled budget.
To construct a winning strategy, we study both your brand and your customer. We review both existing research and current strategic/marketing documents. We conduct a competitive review with an eye toward finding the right opportunity. We interview people who are already faithful to your brand, as well as those who aren’t (potential customers). We find the right hot buttons.
How does your advertising make people feel about your brand? Is it exciting? Can you feel it? We call the quality of a brand to connect emotionally with the consumer “emotional branding” without it, advertising is just empty words and pictures. With it, the brand is energized, engaging and relevant. Your message blasts through the consumer barrier of cynicism and inspires people to take action.