Friday
Aug052011

Advocacy

Headquartered in Washington DC, MDB Communications is at the intersection of business interests and government leaders.

Influencing policy and legislative activity is part of daily life.

Crafting effective communications to reach Capitol Hill is one of the best ways to deliver real results. Likewise, a nimble agency that can deliver creative messaging to meet tight deadlines is a must.

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Friday
Jul082011

Cary Hatch Goes to Bat for Baby Boomers

Friday
Jul082011

How Real is Augmented Reality? - Traction #71

How Real Is Augmented Reality?

By: Nick Paradise and Richard Coad, MDB CCD

Augmented reality or “AR” is an interesting new addition to the digital marketing world. With AR, a live view of a physical, real-world environment is augmented with computer-generated sensory input like sound and graphics. (This is in contrast to virtual reality, which simulates the real world in a digital environment.)


AR is common in the world of sports. You’ve seen the yellow “first down” line on football games. The real world elements are the players and the field. The yellow line is augmented for viewers. In ice hockey, an AR colored trail shows direction and location of the puck. Swimming telecasts often add a line across the lanes to indicate the position of the current record holder as the race proceeds.

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Friday
Jul012011

Return On Investment

With the initiation of any campaign effort, we spend considerable time with key stakeholders to determine what “success looks like.” We probe to see what current benchmarks and past campaign performances (successes and failures) have delivered, uncover competitive milestones and establish a regular reporting cycle that fits best for the client organization.

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