Tuesday
Jun292010
Traction #66: Business Books for the Beach
Traction Newsletter
We’ve compiled a list of ten recent books that are not only intended to motivate but also get you thinking about business in innovative ways. Even while you’re at the beach.
Friday
Jun252010
TRACTION #65: NAVIGATING THE LEGAL MINEFIELD OF SOCIAL MEDIA
With more than 1.5 billion people accessing the Internet daily and social media as the number one online activity (Nielsen), communication is being redefined frequently. Company-to-consumer communication is no longer the standard marketing prototype. Instead, consumers have assumed the role of defining an organization’s brand. As social media turns the standard flow of communication on its head, legal issues and implications are at the forefront.
Friday
Jun252010
TRACTION #64: Using Facebook as a business tool
Using Facebook as a business tool
In an article on MarketingProfs.com, an online resource for marketing professionals, Paul Chaney identified the “big three” social networks for business: Twitter, LinkedIn and Facebook.
The first two are easy enough to understand. Twitter is a wonderful way for businesses to receive honest feedback from customers. LinkedIn is all about extending your business network. But Facebook? The place where people share everything from photos at a pajama party to videos that should probably never see the light of day? Could something as random and undisciplined as Facebook be a valuable business tool?
Friday
Jun252010
TRACTION #63: How twitter can = more business
by Richard M. Coad - Executive Creative Director, MDB
In the last issue of Traction we answered the question , “What the heck is Twitter?” Now you’re wondering,“Why the heck should I use it?”
Used correctly, Twitter has the potential to be a powerful business tool that can serve as a direct link between your company and your customers, clients, and colleagues. Many organizations have turned this "microblogging" platform into a successful communications channel and consider Twitter a no-cost way of marketing.
