DC's Bringing Sexy Back Says The Washington Post and The Huffington Post

There's more traction for Destination DC's "Get A Room" campaign for this year's Date Nights DC promotion in partnership with LivingSocial. MDB created this campaign to promote special packages for the month of February where people can see a show, go to a great restaurant and "Get A Room".

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New ad campaign announces D.C's nightlife revival

By: Caitlin Dewey [The Washington Post]

D.C. may never be Las Vegas. But with the late-night charms of H Street, U Street and Logan Circle, the District could at least compete for visitors looking to have a good time.

That’s the idea behind a series of racy ads that Destination D.C. launched this week. The private, nonprofit tourism organization hopes the provocative month-long campaign, appropriately titled “Get a Room,” will spice up the District’s stodgy image and convince mid-Atlantic travelers that — oh, yeah — the city has developed quite a bit of nightlife in the past 10 years...read more

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Washington, DC Unveils 'Date Nights DC' Valentine's Day Travel Promotion

By: The Huffington Post

Tourism officials in Washington, D.C. have come to the shocking conclusion that sex sells.

A new promotion from the normally buttoned-up city pokes gentle fun at the District's reputation for pleated prudery while inviting visitors to experience a "Date Nights DC" over Valentine's Day.

Selling the idea are some slick visuals -- and an over the top video spot of a couple passionately kissing in the middle of a busy restaurant, to the surprise and apparent delight of other diners...read more

US News Gets Turned-On to Destination DC Campaign

US News and World Report wrote about Destination DC's Date Nights DC "Get A Room" campaign. MDB Communications developed this campaign as the Agency of Record for Destination DC to attract tourists and locals to have a romantic dinner, see a show and "Get A Room" in DC in the month of February.

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D.C. Tourism Bureau Wants to Sex Up Washington

By: Elizabeth Flock [US News and World Report]

It's a provocative photo. One man embraces another atop a table in the middle of a white tablecloth restaurant. Heads turn. One woman looks shocked. The caption: "Get a room."

For years, the D.C. tourism bureau has emphasized the staple attractions of the city, most of them political, and some of them rather dry: the museums, the monuments, the history. For Valentine's Day in 2010, the bureau urged visitors to take part in a series of cutesy "date nights" similar to the First Couple's dating tradition.

But 2013, it seems, is the year Destination DC has decided to get a lot more frisky...read more

MDB Launches Date Nights DC's Head-Turning "Get A Room" Campaign

[MDB Communications]

DC HEATS UP AS TEMPERATURES DROP

(Washington, DC) – Recognized by Yahoo Travel as one of the United States’ unexpectedly romantic cities, DC’s exceptional dining experiences, extraordinary hotels, moonlit monuments and limitless cultural possibilities create the perfect recipe for a romantic weekend escape. Capitalizing on these amour-inducing experiences, MDB Communications launched the Date Nights DC “Get A Room,” advertising campaign for their client Destination DC. The campaign is designed to inspire consumers to visit Washington, DC for a date night or romantic weekend in February.

Everyone has seen a public display of affection that goes a little too far. MDB Communications has used just such an uncomfortable moment in a multi-media promotion for their client, Destination DC, the official tourism and marketing organization for the nation's capital.

February, of course, is also the month of Valentine's Day, and a perfect time to encourage amorous behavior, although privately, not publically.

Click to read more ...

Happy Holidays from MDB!