By: Cary Hatch [MDB CEO]
#Megamerger should have been trending on every ad person’s twitter feed over the weekend. The leak of a possible merger between Publicis and Omnicom came first from Bloomberg then, on Friday, The Wall Street Journal. The resulting announcement Sunday morning, largely in French, was stunning for some.
Once again there’s (apparently) the notion that bigger is indeed better. With the merger of Publicis and Omnicom, the resulting publicly-traded advertising company is now the largest in the world; eclipsing WPP. Read the whole article on Capitol Communicator