Get to know the real people behind the best ad agency in Washington D.C.
One of the most important players on our MDB team is also one of our quietest. Unless you get Seth Niman talking about outlets, channels or sports, he’s not usually the center of attention. And you shouldn’t try to talk to him about any of that early in the morning if you don’t already see a tall cup of black coffee in his hand. But even then, you’ll have better luck if you wait until after 10 a.m. when the coffee starts working.
Seth is the master of all things media, which is why we call him "The Connector". He’s the one person at MDB who touches absolutely every campaign, and somehow he can connect every single one to the right media outlets. He’s also the master of all things sports, and anytime there’s an office wager on a sporting event, Seth wins. He’s a Baltimore native, loves his local teams and can tell you all about their histories.
Baseball is his favorite sport, and he loves music. In fact, if he wants to hear a band and they’re playing locally, he doesn’t need to get a group together. He’ll go to classic rock concerts by himself. But maybe that’s for the best since O’Keyla says he can’t dance.
By: Cary Hatch [MDB CEO]
As a hard-core advocate for the profession, I find myself in the pre-election countdown to reassuming my normal unabashed support for the advertising industry. While I hate (and am embarrassed by) the vitriolic ads that are airing as we march toward the November 6th election, there’s solace in knowing our “stock will go up” as we recover from the weekly, daily (okay, hourly) onslaught of “my opponent sleeps with a nightlight” political ads.
I find myself yearning for 2013 – not just because the absurdity of political advertising will be over – but because I know the country will once again fall in love with the industry I love. The Super Bowl is probably the one day a year that Americans focus on this advertising showcase of creativity, innovation and influence; quarter after quarter. They rate ads – tweet about them, and yes, “love them” again! For me, the Super Bowl means so much more than the game, and cheering with friends and family – but cheering for the industry. It can’t come soon enough.
By: Matt Brown [Account Services]
Picture yourself on a Friday afternoon lunch break, getting ready to bite into a mouth-watering Chicken Bacon Ranch sandwich from Subway and thinking about what you’re going to be doing this weekend. But before you dive in, the urge to Instagram your meal (with a Hudson filter of course) pops into your head. “Looking forward to the weekend and eating Subway!” is posted to your Twitter news feed and all 300 of your followers get a glimpse of what your day is like. Ten minutes later, a notification pops up on your phone saying, “@Subway just retweeted your photo!” and a smile appears on your face.
The Quick Service Restaurant (QSR) industry has taken customer service to the next level by using social media to improve relations between businesses and the general public. Before Facebook and Twitter existed, sharing experiences with friends was limited to phone calls and emails. Social media and advanced technology have made it easier to express opinions to friends online and reach more people at a time. In today’s age of virtual living, businesses are essentially getting free advertising and publicity on the web due to customer content. This is both a blessing and a curse for businesses worldwide, as customer opinions have become more powerful than ever before.