Monday
Aug122013

ABC 7's Washington Business Report on Jeff Bezos and the Washington Post

MDB CEO, Cary Hatch, was a featured guest on WJLA’s Washington Business Report discussing the purchase of the Washington Post by Amazon founder Jeff Bezos. She was joined by Bob Garfield of NPR's "On The Media" and Ben Fischer of The Washington Business Journal. Play the video above for the entire segment or click here to read more.

Friday
Aug092013

Ad Industry Trends and MDB's Favorite Campaigns in WBJ

Details on page 26: Click here

Cary Hatch, CEO of MDB Communications, talks to Washington Business Journal about some of her favorite ad campaigns.

Monday
Jul292013

Publicis Omnicom Group - The Merger

By: Cary Hatch [MDB CEO]

#Megamerger should have been trending on every ad person’s twitter feed over the weekend. The leak of a possible merger between Publicis and Omnicom came first from Bloomberg then, on Friday, The Wall Street Journal. The resulting announcement Sunday morning, largely in French, was stunning for some. 

Once again there’s (apparently) the notion that bigger is indeed better. With the merger of Publicis and Omnicom, the resulting publicly-traded advertising company is now the largest in the world; eclipsing WPP. Read the whole article on Capitol Communicator

 

Monday
Jul012013

Caroline Bahng Joins MDB as Media Buyer/Analyst

 

MDB Communications [Press Release]

Washington, DC (June 21) - Caroline Bahng has joined MDB Communications, a Washington, DC-based advertising and marketing communications firm. As a media buyer/analyst, she will work on client media plans by selecting, negotiating and purchasing appropriate media to best reach client target audiences. She will also manage media performance and analytic reports for clients. MDB Communications clients include Fannie Mae, the D.C. Lottery, the International Spy Museum and Destination DC.

Before joining MDB, Caroline was a media buyer at Media Strategies and Research. She planned and placed significant buys on a daily basis working with traditional and digital media. Caroline also managed the billing, auditing, and reconciliation of accounts for national and state level political campaigns. While working with these clients, she handled budgets in excess of 17 + million dollars on an annual basis.

Caroline is a graduate of the College of William & Mary with a Bachelor of Arts degree in Government.

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