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Friday
Aug092013

Ad Industry Trends and MDB's Favorite Campaigns in WBJ

Details on page 26: Click here

Cary Hatch, CEO of MDB Communications, talks to Washington Business Journal about some of her favorite ad campaigns.

Monday
Jul292013

Publicis Omnicom Group - The Merger

By: Cary Hatch [MDB CEO]

#Megamerger should have been trending on every ad person’s twitter feed over the weekend. The leak of a possible merger between Publicis and Omnicom came first from Bloomberg then, on Friday, The Wall Street Journal. The resulting announcement Sunday morning, largely in French, was stunning for some. 

Once again there’s (apparently) the notion that bigger is indeed better. With the merger of Publicis and Omnicom, the resulting publicly-traded advertising company is now the largest in the world; eclipsing WPP. Read the whole article on Capitol Communicator

 

Monday
Jul012013

Caroline Bahng Joins MDB as Media Buyer/Analyst

 

MDB Communications [Press Release]

Washington, DC (June 21) - Caroline Bahng has joined MDB Communications, a Washington, DC-based advertising and marketing communications firm. As a media buyer/analyst, she will work on client media plans by selecting, negotiating and purchasing appropriate media to best reach client target audiences. She will also manage media performance and analytic reports for clients. MDB Communications clients include Fannie Mae, the D.C. Lottery, the International Spy Museum and Destination DC.

Before joining MDB, Caroline was a media buyer at Media Strategies and Research. She planned and placed significant buys on a daily basis working with traditional and digital media. Caroline also managed the billing, auditing, and reconciliation of accounts for national and state level political campaigns. While working with these clients, she handled budgets in excess of 17 + million dollars on an annual basis.

Caroline is a graduate of the College of William & Mary with a Bachelor of Arts degree in Government.

Monday
Jul012013

Traction #81: American Innovator

Photo above: Jack Dorsey by Art Streiber

Richard Coad [MDB CCO]

The word "innovation" has become the "word de jour." Corporate CEOs say there isn't enough of it. Visionaries say that our country will be hopelessly behind without it. Hundreds of books and articles have been written about it.

Of course, since it seems to be the current bandwagon, bureaucrats are calling for it, even though they don't know how to get it, teach it, find it, and fundamentally fear it.

The great science fiction writer Frank Herbert, author of the Dune series, had an interesting observation about this.

He said, “Bureaucracy destroys initiative. There is little that bureaucrats hate more than innovation, especially innovation that produces better results than the old routines. Improvements always make those at the top of the heap look inept. Who enjoys appearing inept?”

Perhaps one way to better understand innovation is to look at a truly great innovator.

Jack Dorsey is one of the biggest innovators of our time. He has a low profile which probably has something to do with his personality. He describes himself as extraordinarily reserved and shy.  Ironically, he's the man who created Twitter. Some people say he's more of a nerd than Steve Jobs because he's a programmer. Many believe he's the intellectual successor to Jobs.

Click to read more ...

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