Traction #81: American Innovator

Photo above: Jack Dorsey by Art Streiber

Richard Coad [MDB CCO]

The word "innovation" has become the "word de jour." Corporate CEOs say there isn't enough of it. Visionaries say that our country will be hopelessly behind without it. Hundreds of books and articles have been written about it.

Of course, since it seems to be the current bandwagon, bureaucrats are calling for it, even though they don't know how to get it, teach it, find it, and fundamentally fear it.

The great science fiction writer Frank Herbert, author of the Dune series, had an interesting observation about this.

He said, “Bureaucracy destroys initiative. There is little that bureaucrats hate more than innovation, especially innovation that produces better results than the old routines. Improvements always make those at the top of the heap look inept. Who enjoys appearing inept?”

Perhaps one way to better understand innovation is to look at a truly great innovator.

Jack Dorsey is one of the biggest innovators of our time. He has a low profile which probably has something to do with his personality. He describes himself as extraordinarily reserved and shy.  Ironically, he's the man who created Twitter. Some people say he's more of a nerd than Steve Jobs because he's a programmer. Many believe he's the intellectual successor to Jobs.

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Color for Business and Life

By: Landon Seely [Account Services]

I want to pause for an instant and celebrate the little victories; the small things that are often overlooked, but would be greatly missed should they suddenly disappear. Today, let’s take a moment to consider the Pantone Matching System.

I’ll begin with a personal story. One morning earlier this year, I offered to grab some coffee for some of the caffeine addicts in the office. The orders began pretty basic - skinny vanilla latte, decaf coffee, black,  hazelnut with room for cream and sugar - nothing I couldn’t handle.

Then I made my way to a certain account executive who shall remain nameless. She apologized before giving me her order as she simultaneously reached for a book full of color swatches. Uh oh. What was this? She flipped through a couple of pages before landing on a light shade of brown. “There. This one. That’s how I want my coffee to look after cream is added.” After ripping out the color swatch, she handed it to me and I was on my way. 

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MDB Takes Home 7 ADDYs and "Best of Print"

Click the logos below to see the winning work:

Destination DC The Spy Museum DC Lottery Corcoran



MDB Campaign suggests “Wishes really do come true”

[MDB Communications]

A summer night. A grassy knoll. A clear sky filled with bright, twinkling stars. What better time and place to make a wish? Better yet, what if a rare shooting star crossed the sky? Such is the situation in a magical new television campaign for the DC Lottery. It's a romantic, engaging story that reinforces the notion that sometimes, wishes really do come true.

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