BY: Evan Levent [MDB Art Director]
We’ve all seen the latest politician or celebrity’s Twitter or YouTube scandal happening in real time, sat around the dinner table with our friends and family and discussed the issue of online privacy, and as marketers and advertisers, we’ve probably watched with great interest companies trying to message themselves out of a damaging story or happenstance.
But what would we do if one of our clients ran into a big brand image issue? How should we counsel our clients if their feet were in the fire on how to save their brand? Perhaps the best strategy is to let them know way ahead of time that the new reality of business and marketing in 2012 is for companies to be 100% accountable for their actions.
In a still relatively new digital world, the way people and brands relate to each other is shifting quickly, and we must ask ourselves as advertisers how this shifting trajectory will change our services and how best to inform our clients during these evolving times.
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Attitude in Account Services
She’s a spit-fire from Georgia, and one of our great account executives. O’Keyla Smith isn’t usually the center of attention at MDB Communications; in fact, she comes across as very mellow and collected. This makes her a great account executive, who can keep an eye on all the details while making sure that everyone stays calm and focused. Her face is extremely expressive – her eyes go wide and her whole face smiles when she talks about the fun things she did last weekend or the town she grew up in.
Anyone who knows O’Keyla knows she may seem laid back, but she’s also very particular. She’s a picky eater, and she usually knows exactly what she wants to eat. If you want to know what the best cupcake joints are, she’ll tell you her opinion on each one. And she’s always right on with her assessment since cookies, cakes and pies are her favorite foods - but not necessarily in that order.
The Ad Club DC came to MDB to participate in this year's Groundswell [#groundswell] for Advertising Week DC 2012 [#adwkdc]. It was an opportunity for us to create a "moment of awe" for our co-workers at the agency. With the incredibly gracious help of Jim Vecchione, our friend and photography compatriot who has worked with us on campaigns such as DC Lottery and the Spy Museum, we surprised the office with Friday morning martinis (and muffins, bagels, coffee and mimosas off screen). It was a fun day with a nutritious advertising breakfast!