MDB Communications Feed

Color for Business and Life

2013-05-01T21:11:25Z

By: Landon Seely [Account Services]

I want to pause for an instant and celebrate the little victories; the small things that are often overlooked, but would be greatly missed should they suddenly disappear. Today, let’s take a moment to consider the Pantone Matching System.

I’ll begin with a personal story. One morning earlier this year, I offered to grab some coffee for some of the caffeine addicts in the office. The orders began pretty basic - skinny vanilla latte, decaf coffee, black, hazelnut with room for cream and sugar - nothing I couldn’t handle.

Then I made my way to a certain account executive who shall remain nameless. She apologized before giving me her order as she simultaneously reached for a book full of color swatches. Uh oh. What was this? She flipped through a couple of pages before landing on a light shade of brown. “There. This one. That’s how I want my coffee to look after cream is added.” After ripping out the color swatch, she handed it to me and I was on my way.

MDB Takes Home 7 ADDYs and "Best of Print"

2013-03-15T16:47:28Z

Click the logos below to see the winning work:

MDB Campaign suggests “Wishes really do come true”

2013-03-11T19:12:13Z

[MDB Communications]

A summer night. A grassy knoll. A clear sky filled with bright, twinkling stars. What better time and place to make a wish? Better yet, what if a rare shooting star crossed the sky? Such is the situation in a magical new television campaign for the DC Lottery. It's a romantic, engaging story that reinforces the notion that sometimes, wishes really do come true.

MDB and DC Lottery Dominate Union Station

2013-03-08T14:55:15Z

[MDB Communications]

MDB Communications designed the signage for a DC Lottery Union Station domination to support the launch of the DC Lottery's new flagship store. Take a look at the video to see how the resulting signage lives up to the domination strategy.

Destination DC's Spring Campaign

2013-03-04T18:37:24Z

[MDB Communications]

Who needs springtime in Paris? That's the question MDB and Destination DC asked prospective springtime visitors to the nation's capital. We posed this question in national travel print and online media, as well as regional publications from New York to Atlanta, to remind people that you don't need to travel far to experience the beauty and wonder of one of the world's greatest cities.

Marketing Lessons from Justin Timberlake

2013-02-21T15:35:17Z

BY: Landon Seely [Account Services]

Justin Timberlake hasn’t put out music for seven years, which means he also wasn’t nominated for any Grammys this year. However, with a new album on the way, he was granted a performance during this year’s broadcast. And although you won’t see any MJ-esque photos of Timberlake cradling his arsenal of trophies, the seasoned pop star made out as one of the biggest winners Sunday night – from a marketing standpoint that is.

By the Numbers

A recent infographic released by Whispr Group revealed that during the three and a half hour broadcast, J.T. gained 86K new Twitter followers (more than any other star), generated 31K mentions during his performance (86% were positive), and generated 21K tweets concerning his wardrobe (81% were positive). “#JTGrammys” was also used 6.8K times on Twitter throughout the night.

What Justin Did

Many people who watched Sunday’s Grammys will agree that Timberlake certainly had one of the most entertaining performances of the night. But for marketers, the real magic came in the form of commercials and tweets. He and his team were tweeting behind the scene pictures, updating fans in real time, and giving them an inside look at the Grammys. They included all the appropriate hashtags and even a first look at his upcoming album cover, “The 20/20 Experience.” Shortly after the broadcast ended and while he was still top of mind, Timberlake announced his newest single from the record via Twitter.

MDB CEO, Cary Hatch, Talks Superbowl Ads with WJLA, ABC 7

2013-02-04T19:30:43Z

DC-Area Residents Get Hot and Bothered by Date Nights DC Ad Campaign

2013-01-29T14:05:23Z

FOX 5 reports on Destination DC's "Get A Room" campaign for this year's Date Nights DC promotion. See what area residents had to say about our sexy new campaign designed to sell more hotel rooms to romantic types and those who need their romantic spark reignited.

DC's Bringing Sexy Back Says The Washington Post and The Huffington Post

2013-01-28T16:26:56Z

There's more traction for Destination DC's "Get A Room" campaign for this year's Date Nights DC promotion in partnership with LivingSocial. MDB created this campaign to promote special packages for the month of February where people can see a show, go to a great restaurant and "Get A Room".

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New ad campaign announces D.C's nightlife revival

By: Caitlin Dewey [The Washington Post]

D.C. may never be Las Vegas. But with the late-night charms of H Street, U Street and Logan Circle, the District could at least compete for visitors looking to have a good time.

That’s the idea behind a series of racy ads that Destination D.C. launched this week. The private, nonprofit tourism organization hopes the provocative month-long campaign, appropriately titled “Get a Room,” will spice up the District’s stodgy image and convince mid-Atlantic travelers that — oh, yeah — the city has developed quite a bit of nightlife in the past 10 years...read more

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Washington, DC Unveils 'Date Nights DC' Valentine's Day Travel Promotion

By: The Huffington Post

Tourism officials in Washington, D.C. have come to the shocking conclusion that sex sells.

A new promotion from the normally buttoned-up city pokes gentle fun at the District's reputation for pleated prudery while inviting visitors to experience a "Date Nights DC" over Valentine's Day.

Selling the idea are some slick visuals -- and an over the top video spot of a couple passionately kissing in the middle of a busy restaurant, to the surprise and apparent delight of other diners...read more

US News Gets Turned-On to Destination DC Campaign

2013-01-25T15:41:59Z

US News and World Report wrote about Destination DC's Date Nights DC "Get A Room" campaign. MDB Communications developed this campaign as the Agency of Record for Destination DC to attract tourists and locals to have a romantic dinner, see a show and "Get A Room" in DC in the month of February.

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D.C. Tourism Bureau Wants to Sex Up Washington

By: Elizabeth Flock [US News and World Report]

It's a provocative photo. One man embraces another atop a table in the middle of a white tablecloth restaurant. Heads turn. One woman looks shocked. The caption: "Get a room."

For years, the D.C. tourism bureau has emphasized the staple attractions of the city, most of them political, and some of them rather dry: the museums, the monuments, the history. For Valentine's Day in 2010, the bureau urged visitors to take part in a series of cutesy "date nights" similar to the First Couple's dating tradition.

But 2013, it seems, is the year Destination DC has decided to get a lot more frisky...read more