New York, NY – Dec. 28, 2018 – The National Advertising Review Board (NARB) recently welcomed 6 new members, selected for their standing and expertise, to serve with the advertising industry’s only peer-review organization.
The 70-member NARB, founded in 1971, is the appellate unit of the industry’s self-regulatory system. NARB decisions provide informative guidance to advertisers and help assure that advertising claims are truthful and accurate.
To assure a diversity of perspectives, NARB panelists come from companies that advertise, from agencies that create advertising and from schools and universities that offer advertising and marketing course work. Panelists are nominated to serve by the 4A’s, the American Advertising Federation (AAF) and the Association of National Advertisers (ANA). All panelists are volunteers.
“Because advertising is designed to be influential in shaping perceptions and beliefs there is also tremendous responsibility to ensure its validity and accuracy. I am honored to help the NARB fairly assess disputed cases to maintain the integrity of the industry,” said Holly Aguirre, President, New Honor Society.
“I’m hopelessly in love with the advertising industry – our value to society as an economic driver as well as the innovation we provide to advance brands, organizations and causes in the world. Simply put, preserving the importance, validity and integrity of truthful advertising aligns with my fervent beliefs and principles,” said Cary Hatch, CEO, Brand Advocate, MDB Communications. “I look forward to participating in a collegial forum that considers and evaluates some of the most interesting and complex issues of our times – doing so is truly as fascinating as it is important. It’s my honor to serve on the National Advertising Review Board.”
Five-member NARB panels are convened to review disputed decisions of the National Advertising Division (NAD) or Children’s Advertising Review Unit (CARU). NARB panelists examine the record of NAD or CARU proceedings and make determinations as to the truth and accuracy of the advertising claims at issue.
In the past three years, NARB panels have evaluated claims for products as varied as motor oil, pet products, personal care products, internet service speeds and quality, household products and dietary supplements.
“The expertise and integrity that our NARB members bring to the table is critical to the success of our advertising self-regulatory review mandate,” said Wally Snyder, Chair, NARB. “Their dedication and commitment to an impartial review of the facts and law is an essential element of the strong system of self-regulation the advertising industry provides today.”
NARB Class of 2018
New Honor Society
Jeffrey Buntin, Jr.
President & CEO
The Buntin Group
CEO & Brand Advocate
Professor of Advertising
Southern Methodist University
Jan LeBlanc Wicks
Professor & Vice Chair
School of Journalism & Strategic Media
About Advertising Industry Self-Regulation: The Advertising Self-Regulatory Council establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.
To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org.