Washington, DC, [December 21, 2016] – The latest DC Lottery advertising campaign by MDB Communications highlights how everyday people like you and me become lottery winners.
Washington-based MDB Communications, long-time agency-of-record for the DC Lottery, developed the new advertising that breaks today. The :30 TV and online commercials feature charming stories featuring real DC Lottery winners.
"When people win the lottery, they're happy. But it's more than just a lot of jumping up and down. Every person has an interesting story. We like to capture those in a way that make for great human interest commercials." explained Gretchen Carswell, Associate Creative Director for MDB Communications.
"Lots of people win the DC Lottery. By sharing real stories of people who really won, we continue to demonstrate that.” said Tracey Cohen, executive director of the DC Lottery.
About MDB Communications
MDB Communications, Inc., is a full-service media-neutral agency powered by experienced leaders, innovators and problem solvers. Founded in 1981, MDB is focused primarily on consumer branding, social media and developing advanced SEM programs and contextual targeting initiatives for companies, associations and non-profits. The firm has won more than 187 awards for client work and is headquartered in Washington, DC, with affiliate firms in Asia/Pacific and Europe.
About the DC Lottery
Founded in 1982, the DC Lottery is the District of Columbia Government agency that regulates the sale of gaming products and charitable gaming activities in the District of Columbia. Since its inception, the DC Lottery has awarded more than $3 billion in prizes, transferred more than $1.8 billion to the District’s General Fund which supports essential services in the District, and has helped local nonprofits raise more than $125 million in support of social causes.