FOR IMMEDIATE RELEASE >>
DC Ad Agency Donates TV Spot Highlighting Homelessness.
MDB Communications, Inc. Releases TV Spot in Hopes that Not-for-Profit Causes Won’t Be Forgotten in Tough Economic Times
Washington, DC ( December 11, 2008 ) - MDB Communications (of Washington, D.C.) released today a pro bono :30 TV spot highlighting homelessness in hopes that not-for-profit causes won’t be forgotten in the current economic climate. The spot will air across several regional networks throughout the holiday season. It pulls an emotional chord by pointing out that homeless people are always someone’s mother, father, sister, brother or friend.
While many organizations have been affected this year, not-for-profits seem to bear the brunt during economic downfalls. Donations and contributions are at an all time low and many leading not-for-profits may shut their doors by the start of the new year.
MDB donated the spot and numerous television stations will run it in an effort to take a stand against homelessness while supporting a notable charitable organization.
"It's hard to look at homeless people," says Executive Creative Director Richard Coad. "Because none of us ever wants to be homeless. But it happens, especially these days. And this television idea was a way to help people realize that every homeless person they pass is somebody. Less fortunate, but still a human being. As the old saying goes, ‘there but by the grace of God go I’.”
Samaritan Inns, also in Washington, D.C., provides addicted and homeless men and women housing, accountability and support for an effective pathway from homelessness to a new recovery lifestyle – and the possibility of homeownership.
MDB and Samaritan Inns will continue to partner in further efforts to end homelessness in the metropolitan D.C. area. View the spot online here.
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About MDB Communications, Inc.
MDB Communications, celebrating more than 25 years of being independently owned and wholly committed, is a full-service integrated advertising and public relations firm. In addition to clients such as Fannie Mae, Loral Skynet, the D.C. Lottery and National Geographic, it works on a pro-bono basis for Samaritan Inns for the homeless and the Partnership for a Drug-Free America. Visit MDB online at www.mdbcomm.com.