HEROES, Inc.® has rolled out a regional PSA campaign to coincide with the 15th Anniversary of 9/11, in hopes it will encourage our community to remember and honor the families of first responders who fall in the line of duty. Created by MDB Communications, the out-of-home public service campaign puts a spotlight on the little-known 52 year-old nonprofit.
HEROES is derived from the slogan Honor Every Responsible Officer's Eternal Sacrifice®. Consistent with this is a sense of humility that has kept this organization out of the public eye. Over the past five decades, HEROES Inc., has provided financial and emotional support to nearly 200 families. In addition, more than 200 hundred sons and daughters have attended college with the help of the HEROES® Scholarship Program.
HEROES, Inc. was founded by the late philanthropist and parking lot baron Leonard B. “Bud” Doggett, Jr. In 1964, Bud created an organization that looked after the families of law enforcement officers, firefighters and other first responders who fall in the line of duty in the Washington, DC metropolitan region.
Several media companies in the region are supporting this tribute with out-of-home advertising space throughout the DC region to help create awareness for HEROES, Inc. in the coming months.
To learn more about HEROES, Inc., visit www.Heroes.org
About MDB - MDB Communications is a full-service, advertising and marketing communications firm focused primarily on consumer branding and developing advanced SEM and contextual targeting initiatives for companies, associations and non-profits. The firm has won more than 187 awards for client work and is headquartered in Washington, DC.