MDB to Lead Investment Advisory Firm’s Brand Campaign
WASHINGTON (March 4, 2019) – Chevy Chase Trust, nationally ranked by Forbes as a Top Wealth Manager, has selected MDB Communications as Agency of Record to develop and launch a new marketing communications program.
Headquartered in the Washington, D.C. area, Chevy Chase Trust is a multi-generational independent investment advisory firm, with more than $29 billion of assets under management, and over 90 professionals with an average of 20 years of experience. Known for Thematic Investing, they invest in global themes and build equity portfolios of companies positioned to exploit powerful, secular trends, disruptive ideas, innovations and economic forces.
MDB Communications, a full-service advertising agency based in Washington, D.C., was selected after a competitive review involving multiple agencies. The firm will provide research, strategy, creative and media-buying services. The new campaign, launching in Q2 2019, will use a variety of media channels and marketing initiatives that promote Chevy Chase Trust and its unique philosophy on thematic investing.
“Chevy Chase Trust is on an upward trajectory. We look forward to working with MDB to further cement our unique brand positioning, and engage investors now and in the future.”
“MDB is extremely proud to partner with Chevy Chase Trust,” said MDB, CEO, Cary Hatch. “We look forward to navigating this next chapter together as Chevy Chase Trust continues its legacy of success.”
Richard Coad, MDB’s Chief Creative Officer stated “It’s thrilling to have an opportunity to craft advertising for something as exciting as thematic investing.”
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About MDB Communications
Founded in 1981, MDB Communications Inc. is a full-service advertising and marketing communications firm focused primarily on consumer branding, social media and developing advanced SEM programs and contextual targeting initiatives for companies, associations and nonprofits. The firm has won more than 187 awards for client work and is headquartered in Washington, D.C., with affiliate firms in Asia/Pacific and Europe.
About Chevy Chase Trust
Chevy Chase Trust is a privately owned investment management firm and think tank specializing in global thematic research, and conflict-free advice and planning for high net worth individuals, families, endowments and institutions. Headquartered just outside of Washington D.C., the firm has more than 90 professionals averaging 20 years of experience, and a client retention rate of more than 98%. The firm is a thought leader and performance leader in global thematic investing.