After Competitive Review, MDB Communications Retains DC Lottery Ad Account Valued at $35 Million Over Five Years
For Immediate Release
WASHINGTON (March 8, 2016)– After a competitive agency review, MDB Communications has been renewed as advertising agency of record for the DC Lottery and Charitable Games Control Board. The five-year contract, approved by the DC City Council, is valued at $35M.
“To have the DC Lottery select us again reinforces the importance of creating a culture that holds creativity and integrity among its highest values,” said Cary Hatch, CEO of MDB. “Our focus on building innovative solutions and attention-getting creative – such as our recent ‘Unless I Win the Lottery...’ campaign – generates measurable results for the Lottery and the city of Washington.”
Since its inception in 1982, the DC Lottery has awarded more than $3 billion in prizes, transferred more than $1.8 billion to the District’s General Fund which supports essential services in the District, and has helped local nonprofits raise more than $125 million in support of social causes.
In addition to award-winning advertising across virtually every creative channel, from television to social to mobile media, MDB has built key strategic partnerships and experiential programs for the Lottery, including products and promotions with the International Spy Museum, the Washington Wizards and the Washington Capitals. MDB was also instrumental in creating DC Lottery Live, a street-level studio and performance space that serves as an entertainment showcase in the heart of the District.
“We are very excited to continue our partnership with the DC Lottery, and we look forward to bringing them ideas that generate sales and bring industry recognition,” Hatch added. MDB will continue to provide account planning and strategy, creative services, and media planning/buying for the entire line of DC Lottery products.
About MDB Communications, Inc.
Founded in 1981, MDB Communications Inc. is a full-service, advertising and marketing communications firm focused primarily on branding initiatives for corporations, associations and non-profits. The firm has won more than 187 awards for client work and is headquartered in Washington, with affiliate firms in Asia/Pacific and Europe. MDB currently works with clients such as Fannie Mae, Destination DC, the DC Lottery, and Truth Initiative.
About DC Lottery and Charitable Games Board
Founded in 1982, the DC Lottery is the District of Columbia Government agency that regulates the sale of gaming products and charitable gaming activities in the District of Columbia. Since its inception, the DC Lottery has awarded more than $3 billion in prizes, transferred more than $1.8 billion to the District’s General Fund which supports essential services in the District, and has helped local nonprofits raise more than $125 million in support of social causes. Visit dclottery.com for detailed information about the DC Lottery and Charitable Games Control Board.