Sheila Wexler brings over forty years of client and agency experience to her role as a strategic marketing research consultant. She directs marketing research—both qualitative and quantitative—and develops strategic marketing plans for a diverse range of not-for-profit organizations, associations, and businesses.
Key client research assignments include: Fannie Mae, Neustar, Primus Telecommunications, Prudential Property Company, DC Lottery, Streampipe.com, CPR Multimedia Solutions, Telecommunications Cooperative Network, TRT Telecommunications, and The Greater Washington Board of Trade, Computer History Museum, The Washington Post and Lavazza Coffee.
Specific areas of expertise cover:
Ms. Wexler’s national and international experience includes:
Ms. Wexler is a member of the advertising faculty in the School of Design, Art Institute of Washington, and teaches contemporary marketing in the Metropolitan School of Professional Studies, The Catholic University of America. She previously served as assistant professor of advertising at the School of Journalism, West Virginia University, where she developed the undergraduate marketing research course and taught consumer behavior in the Integrated Marketing Communications graduate program.
She holds a Bachelor of Arts degree in Advertising from Florida State University and a Master of Arts in Journalism and Communications degree (Phi Kappa Phi) in Advertising and Marketing from the University of Florida. She participated in post-graduate work at the University of Georgia.