Destination DC

As the tourism arm of the nation's capital, Destination DC 's goal is to make Washington, DC the vacation destination for tourists. Of course, it's no secret that people come to DC to see the monuments. So it made sense to feature pictures of our treasured, historic monuments in the advertising.   Our challenge was to do this in a new and compelling way.

Using pictures bathed in soft morning light, monuments began to evoke a sense of lasting dignity.  And carefully-crafted words elicited strong patriotic reminders of just how important these national treasures really are. Viewed as a whole, each advertisement presented a strikingly beautiful page, projecting an image unique to Washington, DC.