MDB Wins at 42nd Annual Telly Awards
The Telly Awards has named MDB Communications as a Telly Winner in the 42nd Annual Awards for two of MDB’s clients, DC Lottery and Experience Prince George’s.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies, including Dow Jones, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo. Today’s winners announcement caps a year-long celebration of creators around the globe and across all screens. This year also saw the continued expansion of new categories to further the awards’ recent initiative to rebuild the honors for the multi-screen era. Last year, The Telly Awards attracted more than 12,000 entries from top video content producers.
“Win the Moment”
The arrival of the much-awaited, dynamic iLottery platform from the DC Lottery came to fruition this year. This digital sales platform will generate new revenue for the District, is responsive to the marketplace’s growing demand for innovative new entertainment options and makes playing the Lottery more convenient.
To capitalize on this innovation, the DC Lottery launched a vibrant campaign with six :15 Video/TV spots. These spots portrayed little reminders that you now have “fun at your fingertips” and celebrated the ease of playing online anytime. The spots captured everyday experiences and encouraged people to take a break and have some fun. Now, all DC visitors and residents can feel the excitement of playing and the thrill of winning online.
Nicole Jordan, Marketing and Communications Director of the DC Lottery stated, “We’re excited to introduce this new gaming platform with an equally unique campaign that aims to differentiate the DC Lottery in an extremely competitive gaming market. We are making the Lottery more convenient for our customers and this “slice of life” campaign is relatable and shows that fun can be had even in the little moments.”.
The engaging campaign incorporated a fully integrated plan that included Facebook and Instagram, Digital Banner ads, Search Engine Marketing, Digital Audio and Radio, as well as OOH venues, including digital and printed Bus Shelters, Metro Bus advertising and Capital One Arena and Union Station.
Cary Hatch, CEO of MDB, said “It was important to authentically capture life’s little moments when we all can appreciate a welcomed occasion for fun during our otherwise busy day. This campaign humorously delivers just that. The video assets provided additional lift to the campaign, driving significant consumer online engagement and measurable registrations. We look forward to welcoming many new and existing players to the DC iLottery.”
“Social Distance Here”
During the unparalleled period of COVID-19, MDB-created a landmark campaign that heralds the opportunity for visitors to safely experience the beauty, history, dining, and abundant outdoor venues that Prince George’s County has to offer.
MDB created the digital-first advertising and PR campaign to advance the county’s open invitation to visit when visitors feel they are ready. Prince George’s County offers a welcome retreat, for folks that have been cooped up for months, with destinations that are open and compliant with county safety guidelines and mandates.
According to Leslie W. Graves, the President and CEO of Experience Prince George’s, "We not only wanted to show people that we understand that they are looking to safely visit and explore places but that we are conveniently close to home. In addition to showcasing some of the little-known venues that Prince George’s County offers, we wanted people to feel a sense of great pride about the county once they were exposed to the campaign.”
“We developed a robust, diverse, integrated media plan to complement the full suite of assets,” said Carole Reuschle, MDB's Media Director, “digital video, including OTT, organic and paid social, custom content and rich media and standard digital. The emphasis is on drive markets, including New York City, Philadelphia, Pittsburgh, Delaware and Richmond, VA to capitalize on those consumers with a growing interest in travel, and safe travel, during these unprecedented times.
Additionally, the PR initiative is a strong component of this initiative, focusing on the proud history of Prince George’s County including the Underground Railroad, the recent Maryland Restaurant Week and other timely openings in the county. The public relations plan, extending to media outlets throughout the Eastern Seaboard while engaging social influencers, brings reach and authenticity to the program.