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Thursday
Aug142014

Hot Agency Helps Make DC Cool

See the full DC Cool campaign here...

 

How do you turn wonky DC into America’s coolest travel destination (according to Forbes Magazine)? Through a creative ad campaign from Destination DC and MDB.
 
Chief Creative Officer Richard Coad worked with Destination DC to create advertising that brings to life all the culture that propelled DC to the top of the cool list.
 
Internationally-renowned photographer Jim Krantz used classic black and white photography to capture intriguing scenes. Including a narrated, poetic smooth jazz video featuring DC nightlife. The ads have been running internationally and domestically including markets (such as Boston, New York, and Philadelphia) plus top lifestyle magazines.

MORE COVERAGE:

Washington Business Journal 

"Did D.C. Cool actually work? National media coverage of the District suggests maybe it did."
Click to read article


The Washington Post

"For ‘D.C. Cool’ campaign organizers, Forbes ranking is validating (if not very cool)."
Click to read article

 


Click to read more ...

Friday
Jul252014

The Importance of Thinking Like a Kid

By: Trevor Hains [Account Services]

You may have stumbled upon the work of world-renowned architect Clive Wilkinson, who has designed and decorated offices for companies such as Google, Funny or Die, Twentieth Century Fox, Disney, Macquarie Group, and Nokia. Wilkinson’s architecture uses a vast array of composite, wood, metal, and glass, complemented with colorful furniture, aesthetically modern interior design, and vibrant color schemes. Some of his buildings include basketball courts, toy rooms, yoga areas, hanging hammocks, water ponds, indoor trees, and large movie screens - but doesn’t this all sound a bit childish? Yes, and that’s exactly the point.

Click to read more ...

Monday
Jun302014

Traction #85: Are Wide-Open Workspaces a Good Idea?

By: Richard Coad [MDB Chief Creative Officer]

Some seventy percent of all offices now have an open floor plan. The idea of an open floor plan was originally conceived by a team from Hamburg, Germany, in the 1950's. It was supposed to facilitate communication and the flow of work. But a growing body of research shows that the open office may well undermine the very things it was designed to achieve.

In June of 1997, an oil and gas company in western Canada asked psychologists from the University of Calgary to monitor workers as they transitioned from a traditional work environment to an open floor plan. The psychologists assessed the following factors: employee satisfaction with surroundings, stress level, job performance, and interpersonal relationships. They took measurements at four weeks after the transition and then again at six months. Their conclusions were not optimistic. Apparently, employees suffered according to every measure. The new space was disruptive, stressful, cumbersome, and, instead of feeling closer, coworkers felt distant, dissatisfied and resentful. Of course, productivity fell.

Click to read more ...

Thursday
May082014

Bryson Welch Joins MDB as Senior Media Buyer/Planner

MDB Communications [Press Release]

Washington, DC (April 4, 2014) -

Bryson Welch has joined MDB Communications as a Senior Media Planner/Buyer.

Working closely with the Director of Media Strategy, Bryson will select, negotiate, and purchase appropriate media to best reach the target audiences for MDB clients such as Fannie Mae, the D.C. Lottery, the International Spy Museum and Destination DC.

Bryson brings an extensive background in media planning to MDB. Previously a Media Manager/Contact Strategist for BCF Communication Consultants, Bryson worked with a number of accounts in TV, radio, print, out of home, and digital media planning/buying. Prior to BCF, Bryson was a Senior Negotiator in Local Broadcast Investment at Omnicom Media Group in Atlanta where he teamed with his colleagues at OMD, PHD, DDB, Prometheus, Merkley & Partners, Zimmerman, and TBWA/CHIAT/DAY for media buying on their respective client accounts.

“We are thrilled to have Bryson on board. He will bring valuable insight and expertise to MDB and our clients,” said Seth Niman, Director of Media Strategy at MDB Communications.

Bryson has worked across a number of industries with an incredibly diverse set of clients including: Nissan, Infiniti, Mercedes, Time Warner, State Farm, Lowes, Visa, Virginia Tourism, Georgia Lottery, Exxon-Mobile, JC Penny’s and SeaWorld/Busch Gardens.

A graduate of West Virginia University, Bryson is originally from Atlanta, Georgia.