Color for Business and Life
Branding
By: Landon Seely [Account Services]
I want to pause for an instant and celebrate the little victories; the small things that are often overlooked, but would be greatly missed should they suddenly disappear. Today, let’s take a moment to consider the Pantone Matching System.
I’ll begin with a personal story. One morning earlier this year, I offered to grab some coffee for some of the caffeine addicts in the office. The orders began pretty basic - skinny vanilla latte, decaf coffee, black, hazelnut with room for cream and sugar - nothing I couldn’t handle.
Then I made my way to a certain account executive who shall remain nameless. She apologized before giving me her order as she simultaneously reached for a book full of color swatches. Uh oh. What was this? She flipped through a couple of pages before landing on a light shade of brown. “There. This one. That’s how I want my coffee to look after cream is added.” After ripping out the color swatch, she handed it to me and I was on my way.
