The Top 10 Secrets to success as an MDB Intern

By: Malin Bergstrom, Tara Buchalter, Julia Rhault and David Webber [Spring 2012 Interns]

MDB Communications has had an internship program since the 1980s and the agency is proud to say that previous interns have moved on to positions such as account managers, management supervisors and marketing communications strategists at companies all over the world.

This is all very inspiring and we bet you are wondering how their time at MDB helped them climb the career ladder. Here are the top 10 secrets the Spring 2012 interns unlocked as the key to making the most out of an internship at MDB.

1. First of all, prepare for your MDB internship by brushing up on your research skills, practice your proofreading eye and make sure you are familiar with your camera equipment. The need for information in the fast-moving advertising industry is huge, and you as an intern will play an important role in collecting valuable data.

2. Minor trips here and there could be part of your work day. Therefore, make sure you have your SmarTrip card ready and familiarize yourself with the city.

3. Always, always think in terms of “What can we post on social media?” or “How can I contribute to the next project?”

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Presenting “Nostalgicon”

[MDB Communications]

One sails his ship in our cereal bowls. Another one dances around our snack table with his cane. And a third one helps us get rid of dirt and grease in our houses. The advertising industry is filled with icons who have been spreading their slogans or catchy jingles around households for years. Recently, both the Wall Street Journal and Advertising Age reported on new exposure these old mascots are receiving in the social media space.

MDB Communication’s President and CEO, Cary Hatch, has a remarkable collection of at least 120 advertising icons. Many of these old friends have been somewhat reborn on the Internet and as a result, we have launched a new weekly social media feature called “Nostalgicon.” Our hopes are that these unforgettable icons will take you on a fun walk down memory lane.

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MDB is getting a plus one!

MDB Communications

With over 100 million users currently on Google+ and an estimated 400 million by the end of 2012, MDB Communications is proud to announce that we are launching a Google+ business page today, Thursday March 29th, click here to follow us! We are excited to explore this new social media channel and are looking forward to adding you and your business to our circles. 

Until now, there hasn’t been much reason to have both a Facebook and a Google+ business page. Let’s face it; Google+ is very similar to Facebook – a social media channel where users connect with friends, share photos, post status updates and play games. So what changed our minds? Earlier this year, Google launched a new search engine optimization feature called “Search plus Your World.” This feature could potentially make Google+ a leading social networking site in the business world, since it allows for greater online visibility and a possibility of generating social signals, in this case “+1’s.” The feature also incorporates a new results section called “People and Pages” which, in addition to the traditional web results, shows Google+ pages. For your business, this means that your Google+ business page can show up here as a result of an organic search.

Here at MDB, we feel that “Search plus Your World” could present an exciting business opportunity. At this point, it is unknown if Google+ will actually dominate in the business realm, but we’d rather be safe than sorry.  Therefore, be sure to check out the MDB Communications Google+ page updating you on the latest MDB company news, fun photos, and our new ad icon series, “Nostalgicon.” And remember to connect with MDB by adding us to your Google+ circles!

MAD MEN – Season 5 - Smart, Sexy, Embarrassing… and Awkward?

By Cary Hatch [MDB CEO]

[MAD MEN Promo Graphic ©2012 AMC]

Original article written for Capital Communicator

Like many in the advertising field (and much of America), I was tuned into the Season 5 premiere of MAD MEN Sunday night. Even above the noise of the debuting Hunger Games, MAD MEN still seems to “have it” when it comes to capturing the hearts and minds of a legion of fans. After a 17-month hiatus, the heralded series roared back with all the boozing, womanizing and beautiful cinematography we’ve come to know and love.

There are notable changes in tone and it jumps ahead in time, which are seductively engaging and at times confounding. Sterling Cooper Draper Pryce has risen above losing the Lucky Strike account and Pete Campbell and Joan Holloway have new bundles of joy respectively. While Don Draper has a new wife (his 3rd no less) who took us all by surprise by singing a sexy rendition of the French pop tune, “Zou Bisou Bisou” to her husband for his surprise 40th birthday. Being the ever-smart marketers, MAD MEN quickly released a single of the track, recorded by Gillian Hills in 1961. This has led to viewers recreating their own versions and sending around a YouTube video of the sultry song and by Monday morning, "Zou Bisou Bisou" was trending on Twitter.

While some found the Season 5 premiere “awkward and slow”, die-hard fans were delighted to get their long awaited dose of flashbacks, with all the realism of the trials and tribulations of the 60’s – the Vietnam War, racism, sexism and questionable morality. Yet, the premiere drew the most viewers ever for the show, with 3.5 million – roughly 600,000 more viewers than the Season 4 premiere that marked under 3 million. The Sunday episode was the most watched ever for the AMC series.

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