Why are Rob Lowe and Matthew McConaughey doing cheesy TV ads?

MDB CEO & Brand Advocate, Cary Hatch, is quoted in The Washington Post article about why big time film stars have been showing up in seemingly cheesy television campaigns. Read more here...


MDB Adds Joanne Williams as Director of Operations

Washington, DC (September 2, 2014)

“Remarkable individuals with amazing talent craft the communications that impact our daily lives.”  Joanne loves that she gets to spend each day surrounded by such diverse talent. Her career has been focused on managing people and numbers -- in short, making sure things get done on time and on budget.  She’s focused on delivering operational efficiencies including administrative, recruitment, creative and production services, and overall agency work flow and utilization while ensuring procedural and contractual uniformity.

Joanne brings a wealth of experience to MDB having held leadership positions at Delucchi Plus, RedPeg Marketing, Williams Whittle and The Bomstein Agency. She has served on numerous boards and task forces including the DC AdClub Foundation, Tappers With Attitude, the Greater Baltimore Fair Housing Task Force and the Greater Washington Fair Housing Council. A native of Puerto Rico, Joanne was first lured to Washington, DC by her alma mater, American University.     


Hot Agency Helps Make DC Cool

See the full DC Cool campaign here...


How do you turn wonky DC into America’s coolest travel destination (according to Forbes Magazine)? Through a creative ad campaign from Destination DC and MDB.
Chief Creative Officer Richard Coad worked with Destination DC to create advertising that brings to life all the culture that propelled DC to the top of the cool list.
Internationally-renowned photographer Jim Krantz used classic black and white photography to capture intriguing scenes. Including a narrated, poetic smooth jazz video featuring DC nightlife. The ads have been running internationally and domestically including markets (such as Boston, New York, and Philadelphia) plus top lifestyle magazines.


Washington Business Journal 

"Did D.C. Cool actually work? National media coverage of the District suggests maybe it did."
Click to read article

The Washington Post

"For ‘D.C. Cool’ campaign organizers, Forbes ranking is validating (if not very cool)."
Click to read article


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Traction #85: Are Wide-Open Workspaces a Good Idea?

By: Richard Coad [MDB Chief Creative Officer]

Some seventy percent of all offices now have an open floor plan. The idea of an open floor plan was originally conceived by a team from Hamburg, Germany, in the 1950's. It was supposed to facilitate communication and the flow of work. But a growing body of research shows that the open office may well undermine the very things it was designed to achieve.

In June of 1997, an oil and gas company in western Canada asked psychologists from the University of Calgary to monitor workers as they transitioned from a traditional work environment to an open floor plan. The psychologists assessed the following factors: employee satisfaction with surroundings, stress level, job performance, and interpersonal relationships. They took measurements at four weeks after the transition and then again at six months. Their conclusions were not optimistic. Apparently, employees suffered according to every measure. The new space was disruptive, stressful, cumbersome, and, instead of feeling closer, coworkers felt distant, dissatisfied and resentful. Of course, productivity fell.

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