Business to Human
Traditionally, advertising agencies describe themselves as being "Business to Consumer," or "Business to Business." We believe such labels miss the point of what advertising is supposed to do. It is supposed to make an emotional connection, from one human to another, regardless of whether it is one business person talking to another business person, or to a consumer.
We believe that advertising is effective when it is insightful, single-minded, and free of hyperbole. It is not about "us," but about "you," and how your brand, be it a product, service, or cause can find a meaningful place in a person’s life. That requires that we engage people on a genuinely emotional or "human" level.
We build your brand, promote your product, service, or cause, meet your objectives with inspired creative thinking.
We help brands realize their destiny.
Information
To construct a winning strategy, we study both your brand and your customers. We review existing research and current strategic/marketing documents. We conduct a competitive review with an eye toward finding opportunity. We interview people who are already faithful to your brand, as well as those who aren’t (potential customers). We find the hot buttons.
Insight
Once we understand your brand holistically, we look for the insight that will connect it viscerally to the needs of consumers. What makes your brand, your venue, your events or a particular exhibit relevant and why? What can we discover that will create a compelling reason for people to “buy”? We look for pieces of information that are diamonds in the rough. There’s magic here. It’s our job to unleash it.
Inspiration
Armed with information and insight, we move to the realm of imagination and innovation to make the creative leap. We look for ideas that will create emotional touch points throughout the messaging and build a brand persona that will become a magnet, motivating consumers and decision makers to action. Once we have the idea, we develop a fully integrated and inspired marketing communications program across all relevant media channels.
When you work with a 4A’s member, you are working with an agency that is leveraging industry best practices and standards to run its business and partner with clients. In many instances, 4A’s guidance on best business practices is developed in conjunction with the Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) representing the collective best thinking of the marketing communications ecosystem.
The 4A’s conducts a financial due diligence on all member agencies and requires that they adhere to high standards of practice. All 4A’s agencies are elected into membership by their industry peers so you know that you’re working with financially sound, reputable agencies.
4A’s agencies have access to a wide suite of support resources, tools and discipline experts to not only help them run their business with excellence but service yours.
Diversity Makes the Work Better
A commitment to creating work that is reflective of the diverse world we live in.
MDB is a 4As (American Association of Advertising Agencies) agency and as such adheres to the 4As mission of creating greater diversity and inclusion within the industry and ensuring that it is accurately represented in the creative product of the agency. MDB is committed to utilizing diverse talent to get to work that is more inclusive and reflects the world we live in. This starts with ensuring diverse talent is part of the creative review process. Because of this belief, an outside review panel of diverse communications executives ensures an ‘Outside/In’ perspective of our creative strategies, messaging, and executions.
We bring an approach that is collaborative and integrated.
We accomplish this by utilizing a multi-phase approach that includes representation from all agency disciplines and multicultural perspectives, e.g., strategy, creative, media and communications. By doing so, we can develop a comprehensive strategic recommendation that creates opportunities out of client marketing challenges. In addition, we encourage client engagement with our agency departments so that all can contribute to 360-degree ideas and a variety of solutions and alternatives.
MDB promises superior, strategically driven creative concepts and media planning. And that’s what we deliver. We offer complete yet scalable solutions to marketing challenges in order to meet client objectives. And we do so with an intense client-service orientation that ensures every campaign, large or small, gets the attention it deserves.
