Happiness Found

District Doughnut is a growing business that not only makes the most delicious doughnuts you are likely to find, but has a very simple and rewarding premise for doing so. They are in business to make people happier. It's just not possible to eat a District Doughnut and not feel happier. 

The Founder himself gets delight by watching people come into his locations. If someone looks particularly unhappy, he will personally give them a free doughnut to watch them transition into a smile. 

MDB believes in District Doughnut. We offered to do some pro-bono work for them. That took the form of posters. We also gave them a theme line that articulated their mantra: Happiness Found.